Director, Customer Marketing & Digital Commerce

Loreal; Bentonville (AR); On-site; USD 180,000 - 230,000; Full time

Job summary

Loreal in Bentonville, AR seeks a Director – Customer Marketing with Walmart experience to translate brand priorities into omnichannel plans that accelerate growth.

You will lead Walmart-specific activation across shelf, digital experiences, and retail media, coordinating with Brand Marketing, Sales, eCommerce and agencies.

This senior role requires deep data sensibility, cross‑functional collaboration, and the ability to influence leaders in a highly matrixed environment.

Qualifications

• CPG marketing expertise; Beauty experience – a plus.
• 6+ years’ experience in leading and developing data strategies, specific to consumer behavior and eCommerce market growth.
• BA/BS degree required. MBA a plus.
• Knowledge of most current digital technologies, trends, and tools.
• Expertise in the eRetail environment specific to CPG and/or FMCG.
• Ability to influence at the most senior levels of leadership both internally within a highly matrixed organization and external organizations in both in-person and remote environments.
• Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
• Attention to detail, high-performance orientation, and creativity in problem-solving.
• Passionate about digital; you are continuously a student of your industry, pursuing knowledge, best practices, competitive landscape and staying on top of trends.
• Highly motivated individual with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives.
• Strong analytical mind with process orientation.
• Strong written and verbal communication and presentation skills.
• Highly organized with proven multi-tasking ability.

Responsibilities

• Own Walmart customer marketing agenda translating brand priorities into differentiated omnichannel plans.
• Lead 360° activation plans spanning shelf, display, search, digital experiences and retail media.
• Connect internal and external partners around one customer plan; lead briefs and post-activation reviews.
• Partner with Sales on display vision and launch plans; ownership of quantities and availability.
• Set cross-portfolio digital shelf and content strategy including PDP excellence and SEO alignment.
• Advance discovery and conversion opportunities prioritizing initiatives with commercial impact.
• Establish digital content standards, governance, and performance insights.
• Upskill the broader organization and influence Walmart digital opportunities through cross-functional partnership.
• Develop performance narratives using market share, ROAS, and activation results.
• Collaborate with Walmart Connect and agencies to align retail media and shopper activation.
• Lead agency performance and budgeting in partnership with the Customer Marketing Lead.

Skills

CPG marketing

Beauty experience

Data strategy

eCommerce growth

Leadership

Analytics

Cross-functional collaboration

Digital marketing

Education

BA/BS degree

MBA

Job description

Loreal in Bentonville, AR seeks a Director – Customer Marketing with Walmart experience to translate brand priorities into omnichannel plans that accelerate growth.

You will lead Walmart-specific activation across shelf, digital experiences, and retail media, coordinating with Brand Marketing, Sales, eCommerce and agencies.

This senior role requires deep data sensibility, cross‑functional collaboration, and the ability to influence leaders in a highly matrixed environment.