Director, AI-Driven Lifecycle Marketing & Growth

Walmart Connect; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Benefits offered by this job

Health benefits including medical, eye

401(k) matching

Stock purchase plan

Paid time off (PTO)

Education benefit (Live Better U)

Job summary

Walmart Connect is seeking a Director of Lifecycle Marketing to drive activation, engagement, retention, and reactivation through personalized CRM programs. You will set strategy, develop talent, and lead a team focused on intelligent, signal-driven engagement across advertiser experiences.

Lead collaborations with Product, Engineering, and Analytics to scale marketing technology and automation. A strong track record in B2B, SaaS, marketplaces, or retail media is preferred.

Qualifications

• Bachelor's degree in Business or related field with 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.
• Masters: Business Administration

Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

Skills

Lifecycle marketing

CRM

Growth marketing

Leadership

Data analytics

Cross-functional collaboration

B2B SaaS marketing

Education

Bachelor's degree in Business

MBA

Tools

CRM platforms

Marketing automation

Personalization engines

A/B testing

Job description

Walmart Connect is seeking a Director of Lifecycle Marketing to drive activation, engagement, retention, and reactivation through personalized CRM programs. You will set strategy, develop talent, and lead a team focused on intelligent, signal-driven engagement across advertiser experiences.

Lead collaborations with Product, Engineering, and Analytics to scale marketing technology and automation. A strong track record in B2B, SaaS, marketplaces, or retail media is preferred.