MarTech & AI Marketing Operations Lead

Walmart Connect; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase plan

Paid time off (PTO)

Life insurance

Job summary

Walmart Connect is seeking a Marketing Operations Sr. Manager to lead the MarTech and tools strategy, governance, and optimization across the organization. You will drive the AI enablement and automation agenda, partner with Product, Engineering, Data, IT, Security, and Procurement, and guide ROI-focused investments.

The role requires 10+ years in MarTech or marketing operations, strong analytics, and proven cross-functional leadership to deliver scalable, data-driven marketing outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Technology, or related field.
• 10+ years of experience in MarTech, Marketing Operations, or technology strategy; retail, eCommerce, media, or technology preferred.
• Proven experience managing and optimizing marketing technology ecosystems.
• Strong AI, automation, and emerging technology experience.
• Experience with marketing analytics, large datasets, and data-driven decision-making.
• Strong project management and prioritization skills.
• Excellent cross-functional communication and collaboration skills.
• Experience with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
• Experience with analytics platforms such as Google or Adobe Analytics.
• Experience with project management platforms such as Airtable.

Responsibilities

• Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth.
• Define and optimize the Marketing Technology ecosystem, including governance, prioritization, adoption, utilization, and ROI frameworks.
• Lead Marketing’s AI enablement and automation strategy, identifying, piloting, and scaling solutions that improve productivity and ways of working.
• Partner across Product, Engineering, Data, IT, Security, Procurement, and Marketing to align technology priorities, investments, and platform capabilities.
• Drive platform optimization, adoption, change management, and continuous improvement.
• Evaluate emerging technologies and recommend investments that strengthen Marketing capabilities, scalability, interoperability, automation, and operational efficiency.

Skills

MarTech strategy

AI & automation

Cross-functional collaboration

Project management

Data-driven decision making

Marketing analytics

Education

Bachelor’s degree in Marketing/Communications/Technology

Tools

Adobe Campaign

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Airtable

Job description

Walmart Connect is seeking a Marketing Operations Sr. Manager to lead the MarTech and tools strategy, governance, and optimization across the organization. You will drive the AI enablement and automation agenda, partner with Product, Engineering, Data, IT, Security, and Procurement, and guide ROI-focused investments.

The role requires 10+ years in MarTech or marketing operations, strong analytics, and proven cross-functional leadership to deliver scalable, data-driven marketing outcomes.