Director, Lifecycle Marketing & Growth Strategy

Walmart Inc.; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase

Paid time off

Live Better U education

Employee discounts

Job summary

Walmart is seeking a Director of Lifecycle Marketing at Walmart Connect to lead a team focused on advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.

You will set strategic direction, develop talent, and drive measurable business outcomes with strong collaboration across Product, Engineering, and Analytics to build scalable marketing capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field or 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

Skills

Lifecycle marketing

CRM platforms

Team leadership

Data-driven

Cross-functional

Education

Bachelor's degree

Job description

Walmart is seeking a Director of Lifecycle Marketing at Walmart Connect to lead a team focused on advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.

You will set strategic direction, develop talent, and drive measurable business outcomes with strong collaboration across Product, Engineering, and Analytics to build scalable marketing capabilities.