Director, Integrated Marketing & GTM Strategy

tastylive, Inc.; Chicago (IL); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Performance Bonuses

Stock Purchase Options

401k Plan

20 Paid Vacation Days (plus an extra)

10 Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch when in the office

Full kitchen with snacks and beverages

Shuttle to/from Metra

Job summary

IG US Holdings is seeking a Director of Integrated Marketing in Chicago with a hybrid work setup. You will own end-to-end product marketing campaigns across all channels, ensure timely launches, and report progress to Growth and Brand leadership.

You will partner with paid, lifecycle, content, product, and compliance teams to shape messaging, channel mix, and go-to-market strategies, driving impactful campaigns and post-launch learnings.

Qualifications

• 8+ years of experience in integrated marketing, product marketing, or campaign management at director level or equivalent.
• Experience leading multi-channel campaigns and product launches end to end, with GTM planning.
• Ability to read paid media and content engagement data and turn it into campaign decisions; partner with channel owners.

Responsibilities

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
• Single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
• Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments mid-campaign
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
• Contribute strategic campaign input and positioning, and support briefs, messaging frameworks, and campaign execution

Skills

Integrated marketing

Campaign management

Multi-channel campaigns

Paid media data analysis

Project management

Stakeholder management

Executive communication

Fintech exposure (plus)

Job description

IG US Holdings is seeking a Director of Integrated Marketing in Chicago with a hybrid work setup. You will own end-to-end product marketing campaigns across all channels, ensure timely launches, and report progress to Growth and Brand leadership.

You will partner with paid, lifecycle, content, product, and compliance teams to shape messaging, channel mix, and go-to-market strategies, driving impactful campaigns and post-launch learnings.