Director Integrated Marketing

Crandall Associates, Inc.; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

Crandall Associates, Inc. is seeking a Director of Integrated Marketing to lead cohesive, cross-channel strategies that raise brand awareness, acquire customers, and fuel revenue growth. The role aligns digital, content, CRM, social, PR and offline efforts into a unified customer experience.

You will own end-to-end campaigns from concept to execution, guide multi-disciplinary teams, define KPIs, analyze performance, and drive data-driven optimization to maximize reach and ROI across channels.

Responsibilities

• Own end-to-end campaign development from concept through execution and optimization
• Coordinate cross-functional teams such as creative, media, CRM, product, and sales
• Manage campaign calendars, budgets, and timelines
• Oversee alignment across paid, owned, and earned media
• Maintain consistent messaging and customer journeys across devices and channels
• Optimize channel mix to maximize reach, engagement, and ROI
• Partner with brand and creative teams on storytelling and content strategies
• Maintain brand voice and visual consistency, guide content planning across digital, social, and lifecycle channels
• Define KPIs and measurement frameworks; analyze performance for actionable insights
• Drive continuous improvement through testing and data-driven decision-making
• Serve as central coordinator across marketing, sales, product, and external agencies
• Lead and mentor a team of marketing managers and specialists

Job description

The client is seeking a Director of Integrated Marketing to lead the development and execution of cohesive, cross-channel marketing strategies that increase brand awareness, drive customer acquisition, and support revenue growth. The role will ensure alignment across digital, content, CRM, social, PR, and offline channels to deliver a unified customer experience, with go-to-market planning for key campaigns, product launches, and seasonal initiatives.

Key responsibilities include owning end-to-end campaign development from concept through execution and optimization, coordinating cross-functional teams such as creative, media, CRM, product, and sales. The director will manage campaign calendars, budgets, and timelines, oversee alignment across paid, owned, and earned media, maintain consistent messaging and customer journeys across devices and channels, and optimize channel mix to maximize reach, engagement, and return on investment.

The director will partner with brand and creative teams on storytelling and content strategies, maintain brand voice and visual consistency, and guide content planning across digital, social, and lifecycle channels. They will define KPIs and measurement frameworks, analyze performance across channels to provide actionable insights, and drive continuous improvement through testing and data-driven decision-making; additionally, they will serve as a central coordinator across marketing, sales, product, and external agencies, leading and mentoring a team of marketing managers and specialists.