Director, Integrated Marketing — Remote-Friendly US

Roman Health Pharmacy LLC; New York (NY); On-site; USD 164,000 - 221,000; Full time

Job summary

Ro is seeking a Director of Integrated Marketing to lead the development and execution of high-priority integrated campaigns across paid, owned, and earned channels. The role blends strategic leadership with hands-on execution, uniting Brand, Product Marketing, Growth, Communications, and Insights to maximize campaign impact.

You will shepherd campaigns from early strategy through launch, ensuring channel orchestration and a cohesive consumer experience.

Qualifications

• 10+ years of experience in integrated/brand/consumer marketing or related roles.
• Proven track record leading large cross-channel campaigns from strategy to launch.
• Ability to connect work across paid, owned, and earned channels while respecting channel owners’ expertise.
• Strong consumer and creative judgment applied across lean, fast-moving teams.

Responsibilities

• Lead Ro's highest-priority integrated campaigns across paid, owned, and earned channels.
• Orchestrate cross-functional teams across Brand, Product Marketing, Growth, Communications, and other functions.
• Develop repeatable integrated campaign planning with strong executional rigor.
• Be a hands-on leader, moving campaigns from strategy through execution with minimal dependency on others.

Skills

Integrated marketing

Cross-functional leadership

Campaign management

Strategic thinking

Brand marketing

Job description

Ro is seeking a Director of Integrated Marketing to lead the development and execution of high-priority integrated campaigns across paid, owned, and earned channels. The role blends strategic leadership with hands-on execution, uniting Brand, Product Marketing, Growth, Communications, and Insights to maximize campaign impact.

You will shepherd campaigns from early strategy through launch, ensuring channel orchestration and a cohesive consumer experience.