Global Demand & GTM Programs Director

QLYS_US Qualys, Inc.; Town of Texas (WI); On-site; USD 170,000 - 195,000; Full time

Job summary

Qualys, Inc. in the United States is seeking a Director Integrated Marketing Programs to lead global GTM campaigns, coordinate cross-functional marketing initiatives and drive demand for new customers, retention and expansion.

You will own strategy, planning, execution and measurement, partnering with CMO and sales leaders to align ICPs and timelines. This role demands a data-driven leader with strong execution across marketing tech stack.

Qualifications

• 12+ years leading global marketing programs (B2B).
• GTM experience in partner-driven motion.
• Experience leading global cross-functional teams.
• Experience with budgeting and planning.
• Proficient in BI tools for dashboards & pipeline data.
• Executive-level communication skills.

Responsibilities

• Own end-to-end demand programs from strategic planning to execution.
• Set goals, ICPs, deliverables, owners and dates; track weekly progress.
• Coordinate with product, sales, and marketing to align programs.
• Manage content, tools, communications and assets for campaigns.
• Analyze ROI, optimize programs and reallocate resources.
• Provide program performance updates to leadership and partners.

Skills

GTM experience

Global marketing programs

Cross-functional leadership

Data-driven decision making

Tools

Salesforce CRM

Marketo

Tableau

Looker

Domo

6sense

Job description

Qualys, Inc. in the United States is seeking a Director Integrated Marketing Programs to lead global GTM campaigns, coordinate cross-functional marketing initiatives and drive demand for new customers, retention and expansion.

You will own strategy, planning, execution and measurement, partnering with CMO and sales leaders to align ICPs and timelines. This role demands a data-driven leader with strong execution across marketing tech stack.