Marketing Manager: Growth & Campaigns Lead

Corporate Resources of Illinois; St. Charles (IL); In loco; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Corporate Resources of Illinois in St. Charles, IL is seeking a Marketing Manager to own the organization's marketing communications strategy across channels, drive brand growth, engagement, and lead generation, and align initiatives with business objectives.

The ideal candidate will combine strategic thinking with creative execution, digital marketing knowledge, and strong analytics to plan, execute, and measure campaigns end-to-end through collaboration with internal teams and external

Competenze

• 3+ years of experience in a diversified marketing communications, digital marketing, or integrated marketing role.
• Demonstrated experience managing marketing initiatives and owning projects from strategy through execution and performance analysis.
• Strong understanding of marketing metrics, KPIs, lead generation, conversion tracking, and campaign performance analysis.
• Experience with websites, social media platforms, email marketing, CRM systems, and digital marketing tools.
• Strong written and verbal communication skills, with the ability to develop compelling content for a variety of audiences and platforms.
• Experience with Canva or similar creative design platforms.

Mansioni

• Develop and execute integrated marketing communications strategies that support brand awareness, reputation, engagement, lead generation, and business growth.
• Take ownership of marketing processes, calendars, campaigns, and initiatives from planning through execution, tracking, analysis, and optimization.
• Establish and monitor key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of campaigns and channels.
• Track and analyze the customer journey, with a strong focus on lead generation, lead quality, conversion rates, and opportunities to improve marketing-to-sales results.
• Manage and optimize lead tracking and conversion processes across applicable digital platforms, CRM systems, website activity, email campaigns, social media, and other marketing channels.
• Collaborate with internal teams and external agency partners to develop and execute marketing campaigns that align with business objectives and target audience needs.
• Manage and enhance the company’s social media presence, including content strategy, content creation, community engagement, performance tracking, and optimization.
• Write and edit compelling copy for a variety of marketing materials, including digital content, social media, email campaigns, video, presentations, and print collateral.
• Monitor market trends, competitor activity, customer insights, and marketing performance data to identify opportunities for differentiation, growth, and continuous improvement.
• Coordinate and support events, community volunteer efforts, sponsorships, and other corporate initiatives from concept through execution and post-event evaluation.

Conoscenze

Strategic thinking

Digital marketing

Analytical ability

Project ownership

Written communication

Verbal communication

Collaboration

Organizational skills

Formazione

Bachelor's degree in Marketing/Business/Communications/Journalism

Strumenti

CRM systems

Canva

Website platforms

Descrizione del lavoro

Corporate Resources of Illinois in St. Charles, IL is seeking a Marketing Manager to own the organization's marketing communications strategy across channels, drive brand growth, engagement, and lead generation, and align initiatives with business objectives.

The ideal candidate will combine strategic thinking with creative execution, digital marketing knowledge, and strong analytics to plan, execute, and measure campaigns end-to-end through collaboration with internal teams and external