Director of Integrated Marketing & Product Launches

tastytrade; Chicago (IL); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Performance Bonuses

Stock Purchase Options

401k Plan

Paid Vacation Days

Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch in office

Full kitchen with snacks and beverages

Shuttle to Metra

Job summary

IG US Holdings, parent of tastytrade, is seeking a Director, Integrated Marketing in Chicago, IL. The role owns campaign strategy from brief through launch to readout, partnering with paid, lifecycle, content, product, and compliance teams to drive multi-channel campaigns for self-directed traders.

You will lead go-to-market planning, create messaging frameworks, and supervise execution while remaining hands-on.

Qualifications

• 8+ years of experience in integrated marketing, product marketing, or campaign management at director level or equivalent.
• Track record of leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management.
• Comfortable reading paid media and content engagement data and turning it into campaign decisions; you partner with channel owners.
• Highly organized and status-driven with strong stakeholder management and experience using PM tools.
• Clear written and verbal communication from briefs and messaging to executive updates.
• Ability to set direction and execute hands-on.
• Experience in fintech, financial services, or another regulated industry is a plus and awareness of marketing compliance review.

Responsibilities

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
• Serve as the single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
• Build and run a structured go-to-market launch process with briefs, kickoffs, launch checklists, and post-launch readouts
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and adjust mid-campaign
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
• Contribute strategic campaign input and positioning, and hands-on work on briefs, messaging frameworks, and execution

Skills

Integrated marketing

Product marketing

Campaign management

Go-to-market planning

Cross-functional teamwork

Data-driven decisions

Fintech experience

Stakeholder management

Job description

IG US Holdings, parent of tastytrade, is seeking a Director, Integrated Marketing in Chicago, IL. The role owns campaign strategy from brief through launch to readout, partnering with paid, lifecycle, content, product, and compliance teams to drive multi-channel campaigns for self-directed traders.

You will lead go-to-market planning, create messaging frameworks, and supervise execution while remaining hands-on.