Director, Growth Analytics & Insights

Material Holdings LLC; New York (NY); Hybrid; USD 145,000 - 175,000; Full time

Job summary

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement, working with a remote team. This role connects media activity and digital behavior to leads, appointments, customers, and revenue, guiding analytics strategy across client and agency teams.

You will collaborate with Creative, Technology, Strategy, Media, CRM & Loyalty, and Innovation colleagues, and supervise marketing analytics and data services

Qualifications

• 6–8 years in digital marketing analytics in digital/agency settings.
• Experience linking paid media and analytics to CRM stages and revenue.
• Strong lead attribution and marketing measurement knowledge.
• Experience guiding segmentation or predictive modeling.
• Proficient in SQL and Snowflake.
• Experience with BI dashboards and automated reporting workflows.
• Familiar with Marketo, Salesforce, tagging and data integration.
• Ability to manage stakeholders across geographies.
• Creative problem solving to turn data into client recommendations.

Responsibilities

• Lead measurement strategy and KPI frameworks.
• Define baselines and reporting requirements across customer journey.
• Oversee data mapping, lead sources and funnel progression.
• Develop attribution and modeling approaches.
• Guide design and evaluation of attribution and audience segmentation.
• Direct BI dashboards and executive presentations.
• Ensure scalable report automation.
• Lead client delivery and team development.
• Coordinate tagging and data layers with cross-disciplinary teams.

Skills

Digital analytics

Lead attribution

SQL

Snowflake

BI dashboards

Marketing measurement

Tools

Marketo

Salesforce

Tag Management

Campaign tracking

Job description

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement, working with a remote team. This role connects media activity and digital behavior to leads, appointments, customers, and revenue, guiding analytics strategy across client and agency teams.

You will collaborate with Creative, Technology, Strategy, Media, CRM & Loyalty, and Innovation colleagues, and supervise marketing analytics and data services