Director of Analytics & Growth Measurement (Hybrid)

Material; New York (NY); Hybrid; USD 145,000 - 175,000; Full time

Job summary

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement. The role connects media activity and digital behavior to leads, appointments, customers, and revenue, guiding attribution and modeling strategies.

You will oversee remote and in-office teams across multiple geographies, drive scalable reporting, and ensure data quality and governance while partnering with agencies and internal stakeholders.

Qualifications

• 6-8 years in digital marketing analytics designing data-driven solutions.
• Connect paid media and analytics data to leads, CRM stages, and revenue.
• Strong lead attribution understanding, with modeling experience.
• Proficient in SQL; Snowflake or similar cloud warehouse experience.
• BI dashboards and automated reporting development.

Responsibilities

• Lead measurement strategy and KPI framework for client engagements.
• Map data across campaigns, leads, and funnel stages; ensure data integrity.
• Design attribution, audience segmentation, and modeling approaches.
• Own BI dashboards, recurring reports, and executive presentations.
• Automate reporting workflows and ensure QA for outputs.
• Collaborate with data engineers on pipelines and tagging implementation.
• Coach analysts, manage stakeholders across geographies, and deliver client-ready insights.
• Establish AI-assisted analytics review standards for accuracy.

Skills

Digital marketing analytics

Lead attribution

SQL

BI dashboards

Data storytelling

Project management

Tools

Snowflake

Marketo

Salesforce

GA4

Google Tag Manager

Campaign Manager 360

Supermetrics

Job description

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement. The role connects media activity and digital behavior to leads, appointments, customers, and revenue, guiding attribution and modeling strategies.

You will oversee remote and in-office teams across multiple geographies, drive scalable reporting, and ensure data quality and governance while partnering with agencies and internal stakeholders.