Director, Multi-Brand Campaign Analytics & Growth

Initiative; Los Angeles (CA); On-site; USD 150,000 - 170,000; Full time

Job summary

Initiative is seeking a leader to direct a substantial portion of campaign impact analytics for a premier beverage client. You will scale a holistic, multi-channel measurement approach and coach brand-team deliverables, reporting to the Group Director, Growth Analytics who oversees all aspects of this client.

You will guide measurement plans, manage day-to-day outputs, ensure high-quality reports, and present portfolio-level projects to senior client leadership, while staying ahead of new

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow as it relates to campaign impact analytics
• Responsible for the quality and actionability of campaign reports, particularly the insights and recommendations that your direct reports present to the client.
• Own and present select muti-brand, portfolio-level projects to client senior media leadership
• Keep client apprised of emerging measurement methodologies. Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the management and training of the Growth Analytics team in media analytics fundamentals and tools.
• Responsible for the best practice application of analytics approach and benchmarks
• Collaborate internally with other Initiative craft leads to ensure a data driven approach to Strategy, Communications Design and Partnerships.
• Work with Initiative account management and client operations to identify opportunities to better support client needs
• Contribute to new business as required

Job description

Initiative is seeking a leader to direct a substantial portion of campaign impact analytics for a premier beverage client. You will scale a holistic, multi-channel measurement approach and coach brand-team deliverables, reporting to the Group Director, Growth Analytics who oversees all aspects of this client.

You will guide measurement plans, manage day-to-day outputs, ensure high-quality reports, and present portfolio-level projects to senior client leadership, while staying ahead of new