Director, Growth Analytics & Digital Marketing

Fanatics; San Mateo (CA); Hybrid; USD 189,000 - 235,000; Full time

Job summary

Fanatics seeks a data-driven leader to guide Strategy & Analytics for digital marketing across Paid Search, Paid Social, Display and Affiliate channels. You will partner with Digital Marketing, translate data into actionable insights, and influence senior leaders.

Based in San Mateo, CA, this hybrid role requires in-office presence 3 days per week. You will own analytics lifecycle, build dashboards, and drive cost efficiency while advancing fan acquisition and experience.

Qualifications

• 8+ years in ecommerce marketing analytics.
• Proficiency in SQL and large data sets.
• Strong storytelling for exec-level stakeholders.
• Experience leading cross-functional initiatives.

Responsibilities

• Translate analytics into commercially relevant recommendations.
• Develop dashboards to monitor performance across channels.
• Partner with marketing, data science, and engineering.
• Own end-to-end analytics lifecycle.

Skills

Analytics leadership

Cross-functional collaboration

Data storytelling

Executive communication

Education

Master's degree in Analytics

Bachelor's degree in Related field

Tools

SQL

Power BI

Tableau

Job description

Fanatics seeks a data-driven leader to guide Strategy & Analytics for digital marketing across Paid Search, Paid Social, Display and Affiliate channels. You will partner with Digital Marketing, translate data into actionable insights, and influence senior leaders.

Based in San Mateo, CA, this hybrid role requires in-office presence 3 days per week. You will own analytics lifecycle, build dashboards, and drive cost efficiency while advancing fan acquisition and experience.