Director, Growth Analytics & Digital Marketing Strategy

Fanatics Commerce; San Mateo (CA); On-site; USD 141,000 - 235,000; Full time

Job summary

Fanatics Commerce is seeking a Director of Business Strategy & Analytics to lead data-driven digital marketing performance and customer acquisition strategy across Paid Search, Paid Social, Display, and Affiliate channels. This role partners with Digital Marketing to optimize investments and provide senior leadership-ready insights.

The position requires 8+ years in eCommerce analytics, SQL proficiency, and the ability to translate complex data into actionable recommendations.

Qualifications

• 8+ years of experience in eCommerce with a track record of business influence.
• Deep expertise across digital marketing channels and attribution fundamentals.
• Proficiency in SQL is required; experience with large data sets.
• Strong analytical, technical, and problem-solving skills with attention to detail.
• Knowledge of statistical concepts and software (R) preferred.
• Ability to communicate complex findings to non-technical stakeholders and leadership.
• Experience leading cross-functional initiatives across marketing, data science, and engineering.

Responsibilities

• Translate analytical findings into commercially relevant recommendations influencing channel strategy and budget.
• Collaborate with data science, engineering, and BI teams to scale analytics infrastructure and models.
• Communicate complex analyses to senior leadership to drive data-driven decisions.
• Set a high analytical bar and foster a culture of rigor and continuous improvement.
• Mentor team members and develop frameworks to uncover insights driving business impact.
• Own end-to-end analytics lifecycle from exploration to actionable recommendations.
• Understand drivers of digital marketing sales, ROI, and margins across channels.
• Lead development of scalable data visualization and reporting infrastructure.

Skills

8+ years of experience in eCommerce

Digital marketing analytics

SQL proficiency

Analytical problem-solving

Statistics and R

Clear communication to leadership

Cross-functional leadership

Job description

Fanatics Commerce is seeking a Director of Business Strategy & Analytics to lead data-driven digital marketing performance and customer acquisition strategy across Paid Search, Paid Social, Display, and Affiliate channels. This role partners with Digital Marketing to optimize investments and provide senior leadership-ready insights.

The position requires 8+ years in eCommerce analytics, SQL proficiency, and the ability to translate complex data into actionable recommendations.