Director of Digital Marketing — Growth & Performance (Remote)

Logoslabs; San Francisco (CA); Remote; USD 150,000 - 266,000; Full time

Job summary

Ethos in San Francisco is seeking a Director of Digital Marketing to own paid channels across social, search, and affiliates. You will drive performance, manage budgets, and partner with Creative, Analytics, and Growth Product to push scalable growth.

The role demands 8+ years in performance marketing, strong Excel and Tableau skills, and a hands-on, strategic mindset suitable for a fast-growing fintech/insurtech environment. Remote-friendly with nationwide scope.

Qualifications

• Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech preferred).
• Deep expertise across the digital landscape (Meta/Instagram, Search, Snapchat, TikTok, YouTube, Display).
• Autonomous, fast learning, and high-velocity startup mindset.
• 8+ years in direct response marketing with 5+ years managing performance campaigns.
• Advanced MS Excel skills and BI tooling (Tableau) to drive insights.
• Strategic and hands-on approach to optimization and experimentation.
• Experience working with AdTech and Data teams to define platform requirements.
• Disciplined testing, iteration, and scaling based on data-backed learnings.

Responsibilities

• Lead strategy, execution, and tracking of paid digital channels to align with budget and growth goals.
• Monitor weekly/monthly performance and optimize to hit KPIs.
• Collaborate with Creative, Analytics, MarTech, Growth Product to streamline channels.
• Manage and optimize relationships with external client partners.
• Conduct deep-dive analyses and implement actionable insights quickly.
• Design and run rigorous tests; present results and strategic recommendations.
• Serve as internal expert on digital channels and industry trends.

Skills

Proven Track Record

Platform Mastery

Operational Agility

Relevant Experience

Technical Proficiency

Strategic & Hands-On

Technical Collaboration

Testing Rigor

Tools

MS Excel

Tableau

Job description

Ethos in San Francisco is seeking a Director of Digital Marketing to own paid channels across social, search, and affiliates. You will drive performance, manage budgets, and partner with Creative, Analytics, and Growth Product to push scalable growth.

The role demands 8+ years in performance marketing, strong Excel and Tableau skills, and a hands-on, strategic mindset suitable for a fast-growing fintech/insurtech environment. Remote-friendly with nationwide scope.