Marketing Analytics Lead: Data-Driven Attribution & Growth

Pilot; San Francisco (CA); Sur place; USD 126 000 - 170 000; Plein temps

Avantages offerts par ce poste

Equity

401(k)

Health benefits

Parental leave

Flexible vacation

Paid holidays

Résumé du poste

Pilot seeks a Senior Data Analyst to own marketing analytics and drive data-informed decision making as the company scales. You will partner with marketing leadership to measure attribution, channel economics, and incrementality, turning data into actionable insights.

You’ll work with a stack including Snowflake, dbt, and Looker, and collaborate across teams to optimize spend and reporting. Location is San Francisco, with three in-office days weekly.

Qualifications

• 5+ years in analytics, owning a business domain and stakeholder relationships.
• Deep marketing analytics experience: channel performance, funnel, and unit economics.
• Has built or replaced an attribution model and can explain breakdowns.
• Experience designing and reading incrementality tests (geo/holdout).
• Strong SQL and reporting in Looker; comfortable extending models in dbt.
• Ability to work with executives and reframing requests to answer the underlying question.

Responsabilités

• Own attribution: make campaign-level attribution usable and move marketers off Salesforce reporting.
• Own top-funnel channel efficiency: cost per lead/SQL/pipeline by channel and campaign group with recommendations.
• Design, run, and report incrementality tests including holdout and geo tests.
• Measure brand and event channels (sponsorships, webinars, and brand spend) and group channels when needed.
• Own marketing unit economics: LTV, CAC, CAC payback by segment and cost to serve.
• Build GTM analytics for new product line: lead scoring, closed-lost analysis, and engagement depth.
• Support lifecycle and nurture marketing: measurement for teams not sourcing leads and re-engagement analysis.
• Define the marketing data model and build in dbt; partner with analytics engineer for ingestion.
• Build self-serve reporting for marketers on campaign and channel performance.
• Partner with marketing leadership in planning and budgeting; take on cross-functional work when needed.

Connaissances

Analytics

Marketing analytics

Attribution modeling

Incrementality testing

SQL

Looker

dbt

Python or R

Executive collaboration

Outils

Looker

dbt

Salesforce

Marketo (Marketo Measure)

Snowflake

Description du poste

Pilot seeks a Senior Data Analyst to own marketing analytics and drive data-informed decision making as the company scales. You will partner with marketing leadership to measure attribution, channel economics, and incrementality, turning data into actionable insights.

You’ll work with a stack including Snowflake, dbt, and Looker, and collaborate across teams to optimize spend and reporting. Location is San Francisco, with three in-office days weekly.