Director, Global Web Experience & Growth

AspenTech Pte. Ltd. (Singapore); United States; On-site; USD 170,000 - 191,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

AspenTech is seeking a Director of Digital Experience to own and evolve our web presence across corporate, product, and customer-facing properties. You will report to the VP of Marketing and work at the intersection of brand, lead generation, user journeys and technology, collaborating with Marketing, IT, Product and customer-facing teams.

You will lead a web program at scale in a B2B environment, translating analytics into prioritized actions, and driving a roadmap of UX and content

Qualifications

• 10+ years in digital marketing, web strategy, or digital experience with team leadership.
• Experience managing large-scale website programs with agency relationships and cross-functional stakeholders.
• Strong command of CMS platforms, SEO, and web analytics.
• B2B experience in industrial software, AI, or high-tech sectors is preferred.
• Fluent in marketing and technical conversations to earn trust on both sides.
• Bachelor's degree required; advanced degree a plus.

Responsibilities

• Own the end-to-end digital experience across corporate sites, microsites, and customer portals.
• Lead a dedicated web team with day-to-day direction and development.
• Collaborate with IT Applications to translate marketing needs into technical requirements.
• Drive web performance metrics: traffic, engagement, conversion, and lead quality with rigor.
• Own the UX roadmap informed by analytics, A/B testing, and user research.
• Uphold consistent digital brand expression across all web properties, including AI presence.

Skills

Digital marketing

Web strategy

Leadership

Cross-functional collaboration

B2B experience

Education

Bachelor's degree

Advanced degree

Tools

CMS platforms

SEO

Web analytics

Job description

AspenTech is seeking a Director of Digital Experience to own and evolve our web presence across corporate, product, and customer-facing properties. You will report to the VP of Marketing and work at the intersection of brand, lead generation, user journeys and technology, collaborating with Marketing, IT, Product and customer-facing teams.

You will lead a web program at scale in a B2B environment, translating analytics into prioritized actions, and driving a roadmap of UX and content