Director, Web Experience for Advisor Growth

Advisors Excel; Topeka (KS); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health benefits

401k matching

On-site cafe & gym

Professional development

Employee events

Job summary

Advisors Excel is seeking a Director of Web Experience to lead our web team, shaping strategy, user experience, development, and processes for our advisor and corporate websites. You will guide a multidisciplinary group, align priorities with business goals, and ensure our sites generate leads and support advisor growth.

You will partner with Marketing, IT, and other teams to implement scalable web platforms, migrations, and AI-enabled workflows, while upholding brand standards and accessibility

Qualifications

• 7+ years of experience in web development, website strategy, digital experience, or a related field.
• Strong design judgment and understanding of website usability, responsive design, accessibility, information architecture, and digital brand standards.
• Ability to connect website strategy and development priorities to business needs and user requirements.
• Experience improving workflows, prioritization, quality standards, capacity management, or cross-functional decision-making.
• Familiarity with website platforms and tools such as WordPress, Webflow, Figma, HighLevel, or comparable technologies.
• Working knowledge of content management systems, web development processes, forms, integrations, hosting considerations, analytics, and technical SEO.
• Strong communication, problem-solving, change leadership, and stakeholder management skills.
• Ability to establish direction, navigate ambiguity, and guide decisions across creative, technical, and business teams.

Responsibilities

• Lead Website Strategy: Set the vision, priorities, and roadmap for advisor and corporate websites, ensuring our web solutions meet business needs and deliver a consistent, high-quality experience.
• Oversee Website Development and Experience: Guide website design and development, with a focus on usability, responsive design, accessibility, brand consistency, and overall quality.
• Drive Advisor Business Results: Ensure advisor websites do more than look great—they serve as effective business development tools that generate leads, engage prospective clients, and support advisors' growth. Use website performance data and user behavior to identify opportunities for improvement and increase website effectiveness.
• Develop and Empower the Team: Lead, coach, and develop a multidisciplinary team across web design, development, and operations. Foster collaboration, accountability, shared ownership, and continuous improvement.
• Improve Web Operations: Strengthen workflows for website requests, prioritization, resource planning, quality assurance, and ongoing maintenance to improve efficiency and service delivery.
• Guide Platforms and Innovation: Shape web platform strategy and partner with technical teams to evaluate improvements, platform migrations, reusable components, automation, and AI-enabled workflows.
• Partner Across the Organization: Collaborate with Digital Marketing, Strategic Communications, Corporate Account Management, IT, and other teams to translate business needs into effective website solutions for advisors and AE.

Skills

Web Strategy

Team Leadership

UX Judgment

Usability

Responsive Design

Accessibility

Information Architecture

Brand Standards

Cross-functional Collaboration

Stakeholder Management

Tools

WordPress

Webflow

Figma

HighLevel

Job description

Advisors Excel is seeking a Director of Web Experience to lead our web team, shaping strategy, user experience, development, and processes for our advisor and corporate websites. You will guide a multidisciplinary group, align priorities with business goals, and ensure our sites generate leads and support advisor growth.

You will partner with Marketing, IT, and other teams to implement scalable web platforms, migrations, and AI-enabled workflows, while upholding brand standards and accessibility