Web Team Lead - AI-Powered Brand & Experience

Genpact LLC; New York; Hybrid; USD 81,000 - 100,000; Full time

Job summary

Genpact LLC seeks a Web Team Lead to set the vision for Genpact.com, unifying audience experiences from clients, prospects, talent and investors. You will lead a hybrid team of in-house producers with designers, developers and agencies, ensuring on-brand governance, accessibility and security.

You will partner with Marketing, MarTech and Channel Operations to align web strategy with business goals, optimize performance and drive growth through AI-enabled discovery and improved user journeys.

Qualifications

• Experience in web and/or digital marketing, including leading teams and owning complex, multi-region enterprise web.
• Experience with AEM Sites and the wider Adobe stack (Workfront, Adobe Analytics or Customer Journey Analytics, and Target).
• Executive presence and stakeholder-management skills; strong budget management and data-led decision-making.

Responsibilities

• Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners responsible for day-to-day delivery and ongoing updates to Genpact.com.
• Own website governance, workflows, and standards that scale delivery while remaining compliant with brand, privacy, security, accessibility and regulatory requirements.
• Maintain a joint operating model with MarTech & Channel Operations to ensure platform stability, scalability, performance, security, and maintainability.
• Oversee web budgets, commercial planning, and vendor relationships.
• Partner with Marketing leadership to bring the brand to life on Genpact.com and drive growth across discoverability, awareness and consideration.
• Define and govern standards for canonical content hubs, topic clusters, URL structures, internal linking and content governance.
• Partner with the Discoverability CoE to strengthen Genpact's visibility across search, AI assistants, LLMs and discovery platforms.

Skills

Web operations

Team leadership

SEO

AI Discoverability

Audience experience

Stakeholder management

Budget management

Performance reporting

Project management

Content governance

Education

Bachelor's - Business Administration

Bachelor's - Marketing

Bachelor's - Communication

Master's - Marketing

Tools

AEM Sites

Workfront

Adobe Analytics

Customer Journey Analytics

Adobe Target

Job description

Genpact LLC seeks a Web Team Lead to set the vision for Genpact.com, unifying audience experiences from clients, prospects, talent and investors. You will lead a hybrid team of in-house producers with designers, developers and agencies, ensuring on-brand governance, accessibility and security.

You will partner with Marketing, MarTech and Channel Operations to align web strategy with business goals, optimize performance and drive growth through AI-enabled discovery and improved user journeys.