Director, Franchise Intelligence & Market Insights

Coca-Cola; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Annual incentive program

Job summary

Coca-Cola in Atlanta is hiring a Director of Franchise Intelligence to lead market insights across the South region. You will translate data into actionable guidance for franchise teams and bottlers, shaping strategy and performance discussions.

You will coach teams, drive self-service tools, and collaborate with Finance to enhance performance management with Nielsen data, consumer panels, and proprietary measures.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or related field.
• Seven+ years in marketplace intelligence or related CPG/beverage roles.
• Deep expertise in Nielsen data, consumer panels, and precision-market data.
• Ability to translate data into actionable business insights for leaders.

Responsibilities

• Lead data expertise across Nielsen syndicated data, consumer panels and bespoke measures.
• Develop and frame insights to guide franchise and bottler execution.
• Coach teams to access facts, ask better questions, and interpret insights.
• Build self-service scorecards and information tools for trusted data.
• Partner with Finance to strengthen performance management with market insights.

Skills

Annual Business Planning

Business Plan Implementation

Capacity Planning

Channels Strategy

Contract Management

CRM

Distribution Operations Management

Financial Performance Management

Negotiation

Strategic Leadership

Teamwork

Education

Bachelor's degree

Master's degree

Tools

Nielsen data platforms

Consumer panel data

Proprietary Coca-Cola data

Job description

Coca-Cola in Atlanta is hiring a Director of Franchise Intelligence to lead market insights across the South region. You will translate data into actionable guidance for franchise teams and bottlers, shaping strategy and performance discussions.

You will coach teams, drive self-service tools, and collaborate with Finance to enhance performance management with Nielsen data, consumer panels, and proprietary measures.