Director, Franchise Intelligence & Insights

0101 Coca-Cola North America; Atlanta (GA); Vor Ort; USD 145.000 - 169.000; Vollzeit

Zusammenfassung

The Coca-Cola Company in Atlanta seeks a Director, Franchise Intelligence to elevate marketplace intelligence across the South Region. You will lead data-driven analyses using Nielsen data, consumer panels, and proprietary measures to identify performance drivers, gaps, and priorities for franchise and bottler teams.

You will coach teams to access facts, build self-service scorecards, and partner with Finance to embed insights into performance reviews and planning.

Qualifikationen

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or related field; Master’s preferred.
• 7+ years in marketplace intelligence, consumer insights, or related CPG/beverage roles.
• Ability to translate data into clear business implications for leaders.

Aufgaben

• Lead data expertise with Nielsen, consumer panel, precision-market data and proprietary Coke measures.
• Develop and frame insights to identify performance drivers and execution gaps.
• Build team capability to access facts and interpret insights independently.
• Strengthen self-service scorecards, tools, and source guides.
• Partner with Finance to integrate insights into performance discussions and planning.
• Connect insights with market realities and support hometown market visits.

Kenntnisse

Nielsen data

Consumer insights

Analytics

Data storytelling

Leadership

Franchise intelligence

Ausbildung

Bachelor's degree

Master's degree preferred

Jobbeschreibung

The Coca-Cola Company in Atlanta seeks a Director, Franchise Intelligence to elevate marketplace intelligence across the South Region. You will lead data-driven analyses using Nielsen data, consumer panels, and proprietary measures to identify performance drivers, gaps, and priorities for franchise and bottler teams.

You will coach teams to access facts, build self-service scorecards, and partner with Finance to embed insights into performance reviews and planning.