Director, Franchise Intelligence

The Coca-Cola Company; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Financial benefits

Job summary

The Coca-Cola Company in Atlanta is seeking a Director of Franchise Intelligence to strengthen marketplace insights and decision-making for the South Region. You will lead data expertise, frame insights, and coach franchise and bottler teams to leverage trusted information in performance reviews and planning.

You will develop practical information tools, guide teams in sourcing facts, and coordinate with Finance to embed insights into ongoing performance discussions, with travel up to 25%.

Qualifications

• Seven or more years of experience in marketplace intelligence, consumer insights, commercial analytics, sales planning and insights, category management, or a related CPG or beverage role.
• Deep expertise in Nielsen syndicated data, consumer panel data, and precision-market data, including how to interpret findings and explain their business implications.
• Deep expertise in proprietary Coca-Cola and bottler execution measures and information sources, with strong understanding of their operating environments.
• Demonstrated ability to translate complex data into clear insights and communicate them effectively to business leaders and partners.
• Experience developing practical information tools and coaching teams to independently source facts, interpret insights, and strengthen decision-making.
• Strong collaboration and influencing skills, with experience contributing insights to business planning, performance reviews, and commercial routines.

Responsibilities

• Lead data expertise by applying Nielsen syndicated data, consumer panel data, precision-market data and Coca-Cola sources.
• Develop and frame insights from data to explain drivers and gaps, guiding franchise and bottler teams.
• Build team capability by coaching franchises and bottlers to access facts and use insights.
• Strengthen tools and access through self-service scorecards and source guides.
• Support business routines by partnering with Finance to embed insights into performance discussions.
• Connect insights with market realities by monitoring competitive activity and field visits.

Skills

Annual Business Planning

Business Plan Implementation

Capacity Planning

Channels Strategy

Contract Management

CRM

Distribution Operations Management

Financial Performance Management

Negotiation

Strategic Leadership

Teamwork

Education

Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field

Master’s degree preferred

Job description

## Director, Franchise IntelligenceApply: US - GA - Atlanta: Full time: Posted Today: R-148039**Job Description Summary:****Job Description** The Director, Franchise Intelligence strengthens the South Region’s marketplace intelligence and decision-making through deep expertise in consumer, marketplace, competitive, and execution data. The role develops and clearly frames insights that help franchise teams and bottler partners understand underlying performance drivers, identify execution gaps, and prioritize action through ongoing performance discussions and informed decision-making. As an intelligence capability leader, the Director develops practical tools, coaches teams, and strengthens their ability to source trusted facts and interpret insights. **What You’ll Do for Us** * **Lead data expertise:** Apply deep expertise in Nielsen syndicated data, consumer panel data, precision-market data, and proprietary Coca-Cola and bottler execution measures, helping teams understand the appropriate uses and limitations of each source.* **Develop and frame insights:** Bring together relevant data to distinguish underlying performance drivers, explain consumer and shopper behavior and competitive dynamics, and identify execution gaps. Translate findings into clear implications and recommended priorities for the accountable franchise and bottler teams.* **Build team capability:** Coach franchise and bottler teams to independently access key facts, ask better questions, interpret data, and use insights confidently in their work.* **Strengthen tools and access:** Develop and improve self-service scorecards, information tools, and source guides that make trusted information easier to find and use.* **Support business routines:** Partner with Finance to strengthen Business Performance Management by bringing marketplace and execution insights into ongoing performance discussions, helping teams assess underlying drivers, execution gaps, and progress against agreed priorities. Contribute relevant intelligence to planning and commercial stewardship routines.* **Connect insights with market realities:** Monitor competitive activity and market conditions, spend time with frontline teams, and support hometown market visits through relevant briefings, coordination, and logistics. **Qualifications & Requirements** * Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field required; Master’s degree preferred.* Seven or more years of experience in marketplace intelligence, consumer insights, commercial analytics, sales planning and insights, category management, or a related CPG or beverage role.* Deep expertise in Nielsen syndicated data, consumer panel data, and precision-market data, including how to interpret findings and explain their business implications.* Deep expertise in proprietary Coca-Cola and bottler execution measures and information sources, with strong understanding of their operating environments.* Demonstrated ability to translate complex data into clear insights and communicate them effectively to business leaders and partners.* Experience developing practical information tools and coaching teams to independently source facts, interpret insights, and strengthen decision-making.* Strong collaboration and influencing skills, with experience contributing insights to business planning, performance reviews, and commercial routines.All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.**Skills:**Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork**Pay Range:**United States: 145,000 - 169,000 USD*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.***Annual Incentive Reference Value Percentage:**30*Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.***Location(s):**United States of America**City/Cities:**Atlanta**Travel Required:**00% - 25%**Relocation Provided:**No**Job Posting End Date:**November 5, 2026