Director, Franchise Intelligence & Insights

Bodyarmor; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Benefits offered by this job

Medical and financial benefits

Job summary

Coca-Cola in Atlanta, GA is seeking a Director of Franchise Intelligence to strengthen marketplace insights and decision-making for the South Region. You will apply Nielsen syndicated data, consumer panel data, and proprietary measures to frame actionable insights and support franchise and bottler teams.

You will build capabilities by coaching teams, developing self-service tools, and aligning insights with planning and performance routines.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field required; Master’s degree preferred.
• Seven or more years in marketplace intelligence, consumer insights, analytics, or related CP G/beverage roles.
• Deep expertise in Nielsen data, consumer panel data, and proprietary Coca-Cola/bottler measures.

Responsibilities

• Lead data expertise across Nielsen data, consumer panels, and precision-market data for franchise teams.
• Develop and frame insights to identify execution gaps and inform priorities.
• Coach franchise and bottler teams to access key facts and interpret insights independently.
• Strengthen self-service scorecards and information tools for trusted facts.
• Collaborate with Finance to integrate marketplace insights into Business Performance Management.

Skills

Data interpretation

Stakeholder communication

Coaching teams

Collaboration

Education

Bachelor’s degree in Business, Marketing, Economics, Analytics, or related field

Master’s degree preferred

Tools

Nielsen syndicated data

Consumer panel data

Proprietary Coca-Cola data

Job description

Coca-Cola in Atlanta, GA is seeking a Director of Franchise Intelligence to strengthen marketplace insights and decision-making for the South Region. You will apply Nielsen syndicated data, consumer panel data, and proprietary measures to frame actionable insights and support franchise and bottler teams.

You will build capabilities by coaching teams, developing self-service tools, and aligning insights with planning and performance routines.