Director, Digital Shelf & Commerce

Propelis; Minneapolis (MN); On-site; USD 115,000 - 125,000; Full time

Job summary

Propelis seeks an Account Director, Commerce to lead digital shelf content programs for assigned commerce accounts. You will guide opportunities from scope through production, ensuring retailer-ready content and optimized PDP.

You will partner with Strategy, Creative, and Operations to deliver high-quality, scalable outcomes while driving growth across multiple brands and retailers. The role emphasizes proactive relationship management, strategic guidance, and strong cross-functional leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 7+ years of experience in account management, client services, consulting, or agency environments, with direct responsibility for commerce content or digital shelf programs.
• Demonstrated digital shelf knowledge, including experience with retailer PDP content, product content optimization, search and discoverability, and retailer content requirements.
• Experience leading or partnering closely with copy, design, creative production, photography studios, program management, and operations teams.
• Proven ability to consult with clients, shape recommendations, and translate complex needs into clear plans and decisions.
• Hands‑on experience developing and managing scopes of work, estimates, budgets, timelines, assumptions, revisions, resource plans, and change requests.
• Experience serving as the primary client contact for large or complex accounts and coordinating multiple workstreams.
• Strong commercial acumen, communication, presentation, problem‑solving, and stakeholder‑management skills.
• Ability to manage multiple brands, retailers, deliverables, and priorities in a fast‑paced, matrixed environment.
• Exceptional communication, presentation, problem‑solving, and relationship‑building skills.

Responsibilities

• Serve as the primary day-to-day client lead for digital shelf content and creative engagements.
• Build trusted relationships with stakeholders across eCommerce, Brand, Marketing, Sales, Shopper Marketing, and Content teams.
• Consult with clients on retailer content challenges and opportunities, translating business priorities into clear recommendations and action plans.
• Guide client conversations on PDP content, search and discoverability, conversion-focused creative, content governance, and scalable ways of working.
• Lead status meetings, planning discussions, project reviews, and presentations with clarity and confidence.
• Anticipate client needs, resolve ambiguity, surface risks, and align stakeholders on decisions and next steps.
• Lead the development of scopes of work for digital shelf strategy, content optimization, creative production, and ongoing content programs.
• Translate client requests into deliverables, timelines, and pricing.
• Partner with Strategy, Creative, Production, Program Management, Operations and Photography Studio teams to validate the approach and ensure scopes are achievable and profitable.
• Manage scope boundaries and change requests, clearly communicating impacts to cost, timing, resources, and contracts.
• Oversee budgets, forecasts, account profitability, and delivery performance across assigned accounts.
• Identify opportunities to expand client partnerships by connecting business needs to relevant digital shelf and content capabilities.
• Support the development and execution of client roadmaps, account plans, and growth initiatives.
• Orchestrate multidisciplinary teams across Digital Shelf Strategy, Discoverability, Copy, Design, Production, Operations, and Delivery.
• Provide clear client and business context so strategy and creative teams can develop effective retailer content solutions.
• Partner with creative and production leads to establish workflows, review paths, roles, responsibilities, and quality expectations.
• Guide work from brief through final delivery, ensuring recommendations are implemented accurately and content is aligned to brief and retailer requirements.
• Balance quality, speed, scale, and efficiency across multiple brands, retailers, deliverables, and concurrent workstreams.
• Facilitate decisions and remove roadblocks, connecting clients with subject matter experts.
• Maintain accountability for account health, client satisfaction, delivery quality, financial performance, and stakeholder alignment.
• Partner with Program Management and Operations to oversee timelines, dependencies, resource planning, risks, and delivery status.
• Monitor account performance and operational health, proactively addressing risks and dependencies.
• Maintain accountability for account profitability, delivery performance, and client satisfaction.

Skills

Digital shelf knowledge

Client relationship management

Cross-functional leadership

Strategic communication

Project management

Retailer content knowledge

Content strategy

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Equivalent professional experience

Job description

Propelis seeks an Account Director, Commerce to lead digital shelf content programs for assigned commerce accounts. You will guide opportunities from scope through production, ensuring retailer-ready content and optimized PDP.

You will partner with Strategy, Creative, and Operations to deliver high-quality, scalable outcomes while driving growth across multiple brands and retailers. The role emphasizes proactive relationship management, strategic guidance, and strong cross-functional leadership