Director, Digital Paid Media & Growth

Astound Broadband; Texas; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401k

Medical insurance

Dental Insurance

Vision Insurance

Life Insurance

STD Insurance

Floating holidays

Paid holidays

Sick leave

Tuition reimbursement

Job summary

Astound Broadband is seeking a Manager of Digital Paid Media to own and optimize paid media strategy across search, social, programmatic, affiliates, and retargeting in a high-volume, subscription-based environment.

You will lead a talented paid media team, manage budgets and forecasts, and drive data-driven optimization to improve conversions, revenue, and customer value. Bachelor's degree preferred.

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or D2C business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
• Management of complex performance media budgets; Challenger-brand and regional marketing background desirable.
• Skilled at building full-funnel strategies and scaling acquisition efficiently.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Skills

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

Affiliates

CRM/CDP

Excel

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

Programmatic Platforms

CJ/Impact

Job description

Astound Broadband is seeking a Manager of Digital Paid Media to own and optimize paid media strategy across search, social, programmatic, affiliates, and retargeting in a high-volume, subscription-based environment.

You will lead a talented paid media team, manage budgets and forecasts, and drive data-driven optimization to improve conversions, revenue, and customer value. Bachelor's degree preferred.