Director, D2C Properties & Growth Ventures

Warner Music Group; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group is seeking a Director, D2C Properties to identify, develop, and scale direct-to-consumer platforms for Homemade/WMX. You will build standalone ecommerce brands that extend beyond artist stores, including genre-specific and gaming/social brands.

The role blends strategy, creative development, marketing and execution, collaborating with internal teams and external partners to drive revenue and growth.

Qualifications

• You are a builder who can create new D2C businesses from the ground up.
• Deep understanding of culture, fandom and how communities engage with commerce.
• Comfort navigating ambiguity and turning ideas into execution.
• Balance creative thinking with commercial discipline.
• Collaborates effectively with cross-functional teams and external partners.
• 3–5 years in a similar role.

Responsibilities

• Identify opportunities to build, acquire, or partner on new D2C properties.
• Develop and launch standalone ecommerce platforms, including ongoing development.
• Oversee go-to-market strategy, brand positioning, and merchandising for new properties.
• Manage non-traditional accounts such as gaming, digital creators, and social-first brands.
• Incorporate physical music into these non-traditional properties.
• Evaluate performance and evolve properties based on customer data and demand.
• Build long-term roadmaps for expanding Homemade/WMX D2C portfolio.

Skills

Shopify

Klaviyo

Photoshop

Tools

Shopify

Klaviyo

Photoshop

Job description

Warner Music Group is seeking a Director, D2C Properties to identify, develop, and scale direct-to-consumer platforms for Homemade/WMX. You will build standalone ecommerce brands that extend beyond artist stores, including genre-specific and gaming/social brands.

The role blends strategy, creative development, marketing and execution, collaborating with internal teams and external partners to drive revenue and growth.