Director, D2C Properties

Warner Music Group; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group is seeking a Director, D2C Properties to identify, develop, and scale direct-to-consumer platforms for Homemade/WMX. You will build standalone ecommerce brands that extend beyond artist stores, including genre-specific and gaming/social brands.

The role blends strategy, creative development, marketing and execution, collaborating with internal teams and external partners to drive revenue and growth.

Qualifications

• You are a builder who can create new D2C businesses from the ground up.
• Deep understanding of culture, fandom and how communities engage with commerce.
• Comfort navigating ambiguity and turning ideas into execution.
• Balance creative thinking with commercial discipline.
• Collaborates effectively with cross-functional teams and external partners.
• 3–5 years in a similar role.

Responsibilities

• Identify opportunities to build, acquire, or partner on new D2C properties.
• Develop and launch standalone ecommerce platforms, including ongoing development.
• Oversee go-to-market strategy, brand positioning, and merchandising for new properties.
• Manage non-traditional accounts such as gaming, digital creators, and social-first brands.
• Incorporate physical music into these non-traditional properties.
• Evaluate performance and evolve properties based on customer data and demand.
• Build long-term roadmaps for expanding Homemade/WMX D2C portfolio.

Skills

Shopify

Klaviyo

Photoshop

Tools

Shopify

Klaviyo

Photoshop

Job description

About Warner Music Group

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

About the Team: Homemade / WMX

Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your Role

The Director, D2C Properties will be responsible for identifying, developing, and scaling new direct-to-consumer properties for Homemade/WMX. This role focuses on building standalone ecommerce platforms and brands that expand Homemade/WMX reach beyond traditional artist stores, including genre-specific, lifestyle-driven, and non-traditional accounts such as gaming, social media brands, cultural communities, physical music specialty and more. The role blends strategy, creative development, marketing and execution, and will work closely with all departments and external vendors and partners.

What you’ll get to

• Identify opportunities to build, acquire, or partner on new D2C commerce properties
• Develop & launch standalone ecommerce platforms including ones currently in development
• Oversee go-to-market strategy, brand positioning, and merchandising for new properties
• Manage non-traditional accounts such as gaming, digital creators, and social-first brands
• Incorporate physical music into these non-traditional properties
• Evaluate performance and evolve properties based on customer data and demand
• Build long-term roadmaps for expanding Homemade/WMX D2C portfolio

About you

You are a builder who enjoys creating new businesses from the ground up. You understand culture, fandom, and how communities engage with commerce. You are comfortable navigating ambiguity and turning ideas into execution. You balance creative thinking with commercial discipline. You work well across teams and external partners.

We’d love it if you also had:

• Experience with relevant software such as Shopify, Klaviyo and Photoshop
• Experience with social media content creation and management
• 3-5 Years in a similar role

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

#LI-Onsite Salary Range: $90,000 - $120,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA.

Consider a career at WMG and be a part of one of the biggest forces in music today.