Director, D2C Growth & Category Strategy

Hallmark Corporate; Kansas City (MO); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work arrangement

Annual Incentive Plan

Merit-based increases

Medical, dental and vision plans

Job summary

Hallmark Corporate is seeking a strategic ecommerce leader to build and grow direct-to-consumer businesses online. You will shape vision and strategy, lead a team of digital merchandising professionals, and collaborate with Marketing, Product Management, UX, Analytics, Content, and Fulfillment to deliver intuitive and engaging shopping experiences.

You will balance long-term strategy with day-to-day performance, using customer insights, market trends, and data to drive growth, improve customer

Qualifications

• Bachelor's degree or equivalent professional work experience.
• 5+ years in ecommerce, digital business, product development, merchandising, marketing, or related area.
• Experience leading and developing teams.

Responsibilities

• Lead and develop high-performing teams of Digital Merchants and cross-functional partners.
• Define and execute multi-year ecommerce growth strategies for assigned categories and businesses.
• Drive category, assortment, pricing, and promotional strategies to support revenue and profitability.
• Ensure best-in-class online shopping experiences that differentiate Hallmark from competitors.
• Lead digital merchandising strategies at category and product levels to maximize conversion and AOV.

Skills

Digital merchandising leadership

Ecommerce strategy

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in business, Marketing, Finance, Management, Product Development, or related field

Job description

Hallmark Corporate is seeking a strategic ecommerce leader to build and grow direct-to-consumer businesses online. You will shape vision and strategy, lead a team of digital merchandising professionals, and collaborate with Marketing, Product Management, UX, Analytics, Content, and Fulfillment to deliver intuitive and engaging shopping experiences.

You will balance long-term strategy with day-to-day performance, using customer insights, market trends, and data to drive growth, improve customer