Merch Growth & CRM Marketing Manager

Warner Music Group; Los Angeles (CA); On-site; USD 70,000 - 72,000; Full time

Job summary

Warner Music Group seeks a Manager, Digital Marketing to lead CRM, fan engagement, and digital growth initiatives that drive merchandise revenue and fan lifetime value. You will operate at the intersection of growth marketing, fan experience, and CRM operations, transforming merch marketing into a scalable lifecycle program.

You will collaborate with artist management, label marketing, e‑commerce, and creative teams to optimize fan engagement, campaigns, and conversion.

Qualifications

• 3–5 years of experience in CRM, digital marketing, growth marketing, e‑commerce marketing, or fan engagement.
• Experience supporting revenue growth through CRM, lifecycle marketing, email marketing, and fan engagement initiatives.
• Experience working with artist management companies, labels, or entertainment brands.
• Hands‑on experience with Klaviyo, Laylo, Cobrand, and related fan engagement tools.
• Demonstrated ability to quickly learn and adopt new marketing technologies and platforms.
• Strong understanding of fan psychology, loyalty mechanics, and lifecycle marketing.
• Highly analytical with a creative, growth‑oriented mindset.

Responsibilities

• Develop and execute CRM and fan engagement strategies to drive merchandise revenue and fan lifetime value.
• Lead segmentation, personalization, and lifecycle optimization across digital channels.
• Analyze campaign performance and identify opportunities to improve conversion, retention, and revenue outcomes.
• Collaborate with merchandising, label marketing, creative, e‑commerce, and operations teams.
• Conceptualize merch campaign mechanics, fan incentives, and engagement initiatives.
• Design loyalty programs, anniversary activations, and surprise‑and‑delight experiences.

Skills

CRM

Digital marketing

Growth marketing

Fan engagement

E-commerce marketing

Lifecycle marketing

Email marketing

Analytics

Tools

Klaviyo

Laylo

Cobrand

Job description

Warner Music Group seeks a Manager, Digital Marketing to lead CRM, fan engagement, and digital growth initiatives that drive merchandise revenue and fan lifetime value. You will operate at the intersection of growth marketing, fan experience, and CRM operations, transforming merch marketing into a scalable lifecycle program.

You will collaborate with artist management, label marketing, e‑commerce, and creative teams to optimize fan engagement, campaigns, and conversion.