Merch Growth & CRM Manager

ROSTR, Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 70,000 - 72,000; Full time

Job summary

Warner Music Group is looking for a Manager of Digital Marketing in Los Angeles to lead CRM, fan engagement, and growth initiatives across merchandise. You’ll help drive revenue, lift fan lifetime value, and strengthen direct‑to‑consumer relationships for multiple artists.

You will collaborate with marketing teams to develop scalable lifecycle campaigns, optimize fan experiences, and deploy tools like Klaviyo, Laylo, Cobrand, and analytics platforms.

Qualifications

• 3–5 years of experience in CRM, digital marketing, growth marketing, e‑commerce marketing, or fan engagement.
• Experience supporting revenue growth through CRM, lifecycle marketing, email marketing, and fan engagement initiatives.
• Experience working with artist management companies, labels, or entertainment brands.
• Hands‑on experience with platforms such as Klaviyo, Laylo, Cobrand, and related fan engagement tools.

Responsibilities

• The Manager, Digital Marketing is responsible for developing and executing CRM, fan engagement, and digital growth initiatives that drive merchandise revenue, increase fan lifetime value, and strengthen direct‑to‑consumer relationships across artists.
• Merch Revenue and Fan Growth.
• Support and execute digital growth strategies for merch with a focus on revenue generation, repeat purchase behavior, and fan retention.
• Develop and execute merch‑focused digital growth initiatives that drive conversion and repeat purchasing.
• Manage and optimize fan lifecycle programs from acquisition through repeat purchase.
• Lead segmentation, personalization, and lifecycle optimization efforts across digital channels.
• Analyze campaign performance and identify opportunities to improve conversion, retention, and revenue outcomes.

Skills

CRM

Digital marketing

Growth marketing

E‑commerce marketing

Fan engagement

Klaviyo

Laylo

Cobrand

Analytics

Lifecyle marketing

Tools

Klaviyo

Laylo

Cobrand

Google Analytics

Figma

Canva

Adobe Photoshop

Job description

Warner Music Group is looking for a Manager of Digital Marketing in Los Angeles to lead CRM, fan engagement, and growth initiatives across merchandise. You’ll help drive revenue, lift fan lifetime value, and strengthen direct‑to‑consumer relationships for multiple artists.

You will collaborate with marketing teams to develop scalable lifecycle campaigns, optimize fan experiences, and deploy tools like Klaviyo, Laylo, Cobrand, and analytics platforms.