Director, D2C Properties & Brands

ROSTR, Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group seeks a Director, D2C Properties for Homemade/WMX to identify, develop, and scale new direct-to-consumer platforms that extend beyond artist stores. You’ll lead strategy, creative development, marketing and execution across diverse partners.

You’ll work with teams and external vendors to build genre-driven and lifestyle brands, integrating physical music into non-traditional properties while growing revenue and audience engagement.

Qualifications

• Experience with Shopify, Klaviyo and Photoshop.
• 3-5 Years in a similar role.

Responsibilities

• Identify opportunities to build, acquire, or partner on new D2C commerce properties.
• Develop & launch standalone ecommerce platforms.
• Oversee go-to-market strategy, brand positioning, and merchandising for new properties.
• Manage non-traditional accounts such as gaming, digital creators, and social-first brands.
• Incorporate physical music into these non-traditional properties.
• Evaluate performance and evolve properties based on customer data and demand.
• Build long-term roadmaps for expanding Homemade/WMX D2C portfolio.
• Collaborate across departments and external vendors.

Skills

Shopify

Klaviyo

Photoshop

Social media content

D2C strategy

Tools

Shopify

Klaviyo

Photoshop

Job description

Warner Music Group seeks a Director, D2C Properties for Homemade/WMX to identify, develop, and scale new direct-to-consumer platforms that extend beyond artist stores. You’ll lead strategy, creative development, marketing and execution across diverse partners.

You’ll work with teams and external vendors to build genre-driven and lifestyle brands, integrating physical music into non-traditional properties while growing revenue and audience engagement.