Director, D2C & Artist Services

Warner Music Group; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group, based in Los Angeles, is seeking a collaborative D2C Marketing Lead to align direct-to-consumer strategies with album, tour, and artist campaigns. You will partner with label marketing teams, WMX brand managers, and global teams to deliver cohesive, data-driven marketing plans.

The role emphasizes cross-functional leadership, campaign execution, and optimizing outcomes in real time based on fan behavior. Minimum 3–6 years in a similar role is preferred.

Qualifications

• 3–6 years in a similar marketing role.
• Experience partnering with label marketing or matrixed organizations is a plus.
• Strong collaboration skills and ability to balance multiple stakeholders.

Responsibilities

• Partner with label marketing teams to align D2C strategies with album, tour, and artist campaigns.
• Collaborate with WMX brand managers to develop and execute D2C plans for assigned artists.
• Work with global marketing teams to ensure consistency and scalability across regions.
• Translate campaign goals into actionable D2C tactics across email, SMS, paid media, and onsite promotions.
• Coordinate timelines, messaging, and launches across ecommerce, creative, and operations.
• Monitor campaign performance and optimize in real time based on data and fan behavior.
• Surface opportunities to expand D2C initiatives beyond core campaigns.

Skills

D2C Marketing

Cross-Functional Leadership

Campaign Management

Data-driven Marketing

Job description

Warner Music Group, based in Los Angeles, is seeking a collaborative D2C Marketing Lead to align direct-to-consumer strategies with album, tour, and artist campaigns. You will partner with label marketing teams, WMX brand managers, and global teams to deliver cohesive, data-driven marketing plans.

The role emphasizes cross-functional leadership, campaign execution, and optimizing outcomes in real time based on fan behavior. Minimum 3–6 years in a similar role is preferred.