Director, Creator Marketing & Partnerships

ZENO Group; New York (NY); On-site; USD 105,000 - 125,000; Full time

Job summary

Zeno Group in New York is seeking a Director, Creator Marketing to lead integrated creator programs for consumer brands. You will craft creator strategies across paid, earned and owned channels and guide campaigns from concept to execution, optimization and reporting.

This role combines big-picture strategy with hands‑on collaboration: mentor teams, identify and manage creator partnerships across Instagram, TikTok and YouTube, and translate analytics into actionable guidance for clients.

Qualifications

• 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
• Experience working across multiple client engagements while managing complex programs and priorities.
• Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
• Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
• Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
• Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
• Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
• Experience mentoring team members and contributing to a collaborative, high-performing culture.
• Curiosity about creator culture, emerging platforms and the future of digital communications.

Responsibilities

• Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
• Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
• Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
• Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
• Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
• Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
• Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

Skills

Creator marketing

Influencer marketing

Communications

Project management

Client leadership

Job description

Zeno Group in New York is seeking a Director, Creator Marketing to lead integrated creator programs for consumer brands. You will craft creator strategies across paid, earned and owned channels and guide campaigns from concept to execution, optimization and reporting.

This role combines big-picture strategy with hands‑on collaboration: mentor teams, identify and manage creator partnerships across Instagram, TikTok and YouTube, and translate analytics into actionable guidance for clients.