Director, Creator Marketing (Influencer)

ZN001 Zeno US; New York (NY); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan and retirement benefits

Paid time off and holidays

ZenoFit wellness allowance

Job summary

Zeno Group, Inc. is seeking a Director of Creator Marketing to lead integrated creator marketing programs for consumer brands, guiding campaigns from concept through execution, optimization, and reporting.

You will drive strategic creator partnerships, collaborate with paid media and analytics teams, monitor trends, mentor staff, and help advance Zeno’s creator marketing capabilities. The role offers a collaborative environment, opportunities for thought leadership, and a chance to shape

Qualifications

• 6+ years of experience in creator or influencer marketing, communications, or related fields in an agency or fast-paced environment.
• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors, and creator relationship management.
• Experience managing multiple client engagements with complex programs and competing priorities.
• Experience supporting e-commerce, social commerce, or TikTok-focused campaigns.
• Strong understanding of whitelisting, paid social amplification, and creator marketing measurement.
• Data-driven approach: experience using analytics and performance data to optimize campaigns and advise clients on KPIs and business outcomes.
• Strong project and account management skills, including managing agency fees, budgets, and campaign resources.
• Excellent presentation, communication, and relationship-building skills with demonstrated client-facing experience.
• History of mentoring team members and fostering a high-performance culture.
• Curiosity about creator culture, emerging platforms, and the future of digital communications.

Responsibilities

• Develop and lead creator marketing strategies aligned with client objectives and business goals.
• Identify, vet, negotiate, and manage creator partnerships across Instagram, TikTok, YouTube, Pinterest, and emerging channels.
• Collaborate with paid media and analytics teams to create creator amplification plans, including whitelisting, performance measurement, and optimization.
• Monitor creator trends and platform updates to identify new opportunities for campaign performance and audience engagement.
• Provide strategic recommendations to clients, communicate campaign performance, and help navigate the evolving creator landscape.
• Mentor and support team members, fostering a collaborative environment and teaching best practices.
• Identify partnership opportunities, contribute to new-business efforts, and enhance agency capabilities through innovation and thought leadership.

Skills

Creator marketing

Influencer partnerships

Analytics

Campaign leadership

Client management

Mentoring

Job description

Director, Creator Marketing

Lead integrated creator marketing programs for leading consumer brands, guiding campaigns from concept through execution, optimization, and reporting. Drive strategic creator partnerships, manage cross‑functional teams, and help advance Zeno’s creator marketing capabilities.

Responsibilities

• Develop and lead creator marketing strategies aligned with client objectives and business goals.
• Identify, vet, negotiate, and manage creator partnerships across Instagram, TikTok, YouTube, Pinterest, and emerging channels.
• Collaborate with paid media and analytics teams to create creator amplification plans, including whitelisting, performance measurement, and optimization.
• Monitor creator trends and platform updates to identify new opportunities for campaign performance and audience engagement.
• Provide strategic recommendations to clients, communicate campaign performance, and help navigate the evolving creator landscape.
• Mentor and support team members, fostering a collaborative environment and teaching best practices.
• Identify partnership opportunities, contribute to new‑business efforts, and enhance agency capabilities through innovation and thought leadership.

Qualifications

• 6+ years of experience in creator or influencer marketing, communications, or related fields in an agency or fast‑paced environment.
• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors, and creator relationship management.
• Experience managing multiple client engagements with complex programs and competing priorities.
• Experience supporting e‑commerce, social commerce, or TikTok‑focused campaigns.
• Strong understanding of whitelisting, paid social amplification, and creator marketing measurement.
• Data‑driven approach: experience using analytics and performance data to optimize campaigns and advise clients on KPIs and business outcomes.
• Strong project and account management skills, including managing agency fees, budgets, and campaign resources.
• Excellent presentation, communication, and relationship‑building skills with demonstrated client‑facing experience.
• History of mentoring team members and fostering a high‑performance culture.
• Curiosity about creator culture, emerging platforms, and the future of digital communications.

Preferred Qualifications

• Experience developing integrated creator programs across paid, earned, and owned channels.
• Experience identifying strategic partnerships or supporting business development initiatives.
• Experience collaborating with paid media, analytics, and creative teams on integrated campaigns.

Pay Range

$105,000 - $125,000 USD/yr. Compensation is based on education, qualifications, experience, seniority, location, performance, and other factors. Additional rewards may include annual bonuses, paid time off, and other region‑specific benefits.

Benefits

Medical, dental, and vision insurance with prescription plans; short‑ and long‑term disability; paid time off, paid holidays, and self‑care time; 401(k) plan, pre‑tax flexible spending accounts, tuition assistance, life insurance, and financial coaching; monthly ZenoFit allowance for personal wellness activities.

Equal Employment Opportunity

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self‑identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.