Director, Creator Marketing

ZENO Group; New York (NY); On-site; USD 105,000 - 125,000; Full time

Job summary

Zeno Group in New York is seeking a Director, Creator Marketing to lead integrated creator programs for consumer brands. You will craft creator strategies across paid, earned and owned channels and guide campaigns from concept to execution, optimization and reporting.

This role combines big-picture strategy with hands‑on collaboration: mentor teams, identify and manage creator partnerships across Instagram, TikTok and YouTube, and translate analytics into actionable guidance for clients.

Qualifications

• 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
• Experience working across multiple client engagements while managing complex programs and priorities.
• Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
• Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
• Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
• Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
• Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
• Experience mentoring team members and contributing to a collaborative, high-performing culture.
• Curiosity about creator culture, emerging platforms and the future of digital communications.

Responsibilities

• Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
• Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
• Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
• Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
• Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
• Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
• Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

Skills

Creator marketing

Influencer marketing

Communications

Project management

Client leadership

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.Job Description:Director, Creator MarketingDo you know how to build creator partnerships that inspire audiences and deliver measurable business results? Are you passionate about helping brands connect with consumers through authentic storytelling, cultural relevance and innovative creator programs?As a Director, Creator Marketing at Zeno, you will lead integrated creator marketing programs for leading consumer brands. Working closely with clients and cross-functional teams, you will develop creator strategies that span paid, earned and owned channels while guiding campaigns from concept through execution, optimization and reporting.This role is ideal for a strategic creator marketing leader who enjoys both big-picture thinking and hands-on collaboration. You'll have the opportunity to shape client programs, mentor team members and help evolve Zeno's creator marketing capabilities across the agency.About the Role:Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.About You:6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.Experience working across multiple client engagements while managing complex programs and priorities.Experience supporting ecommerce, social commerce or TikTok-focused campaigns.Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.Experience mentoring team members and contributing to a collaborative, high-performing culture.Curiosity about creator culture, emerging platforms and the future of digital communications.Preferred Qualifications:Experience developing integrated creator programs across paid, earned and owned channels.Experience identifying strategic partnerships or supporting business development initiatives.Experience collaborating with paid media, analytics and creative teams on integrated campaigns.Pay Range: $105,000 - $125,000 USD/yr.An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.Level 06An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.About Our BenefitsHealthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. 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