Senior Account Executive, Creator Marketing

ZN001 Zeno US; New York (NY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Headspace mental health support

401(k) plan

Paid time off & holidays

ZenoFit monthly wellness allowance

Job summary

Zeno Group is seeking a Senior Account Executive, Creator Marketing to lead creator partnerships and integrated campaigns for leading brands in a dynamic agency setting.

You will manage day-to-day creator programs, develop strategy with clients and creators, and mentor junior teammates while delivering measurable business impact across paid, earned and hybrid channels.

Qualifications

• 3+ years of experience in public relations, communications, integrated marketing or a related field within an agency or similar environment.
• At least 1 year of experience supporting creator marketing or influencer marketing programs.
• Experience identifying, evaluating and managing creator partnerships across paid, earned and hybrid campaigns.
• Strong understanding of the creator economy and major social platforms, including Instagram, TikTok, YouTube and emerging channels.
• Experience coordinating creator campaigns from planning through execution, including timelines, deliverables and relationship management.
• Experience supporting creator agreements, contract negotiations or campaign logistics.
• Strong understanding of FTC disclosure guidelines and creator marketing best practices.
• Experience measuring creator campaign performance, including engagement metrics, benchmarking and reporting.

Responsibilities

• Support the development and execution of creator marketing strategies by identifying, evaluating and managing creator partnerships that align with client objectives, audiences and campaign goals.
• Lead day-to-day execution of creator campaigns, managing timelines, deliverables, creator communications and cross-functional coordination to ensure successful program delivery.
• Build strong relationships with creators and talent representatives while providing guidance on creative execution, messaging, content development and campaign best practices.
• Monitor campaign performance, analyze results and develop reporting that translates creator program outcomes into actionable insights and recommendations.
• Partner with social, paid media, creative, analytics and account teams to develop integrated campaigns that connect creator content with broader communications and marketing strategies.
• Support and mentor junior team members while contributing to a collaborative environment where people can learn, grow and do their best work.

Skills

Public relations

Creator marketing

Campaign management

FTC disclosure guidelines

Strategic storytelling

Cross-functional collaboration

Tools

Creator platforms

Social listening tools

Campaign measurement tools

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description: Senior Account Executive, Creator Marketing

Do you have a passion for the creator economy and helping brands build authentic connections with audiences? Are you excited by developing creator partnerships that blend creativity, strategy and measurable business impact? As a Senior Account Executive, Creator Marketing at Zeno, you will support integrated creator marketing programs for leading consumer, corporate and B2B brands. Working closely with clients, creators and cross-functional teams, you will help develop creator strategies, manage partnerships and execute campaigns that drive engagement, brand relevance and business results. This role is ideal for a communications professional who enjoys both strategic thinking and hands-on execution. You'll have the opportunity to manage day-to-day creator programs, mentor junior team members and contribute to innovative campaigns across the evolving creator landscape.

About the Role

• Creator Strategy & Partnership Management: Support the development and execution of creator marketing strategies by identifying, evaluating and managing creator partnerships that align with client objectives, audiences and campaign goals.
• Campaign Management & Execution: Lead day-to-day execution of creator campaigns, managing timelines, deliverables, creator communications and cross-functional coordination to ensure successful program delivery.
• Creator Relationships & Content Development: Build strong relationships with creators and talent representatives while providing guidance on creative execution, messaging, content development and campaign best practices.
• Measurement & Performance Insights: Monitor campaign performance, analyze results and develop reporting that translates creator program outcomes into actionable insights and recommendations.
• Integrated Communications: Partner with social, paid media, creative, analytics and account teams to develop integrated campaigns that connect creator content with broader communications and marketing strategies.
• Team Collaboration & Professional Growth: Support and mentor junior team members while contributing to a collaborative environment where people can learn, grow and do their best work.

About You

3+ years of experience in public relations, communications, integrated marketing or a related field within an agency or similar environment. At least 1 year of experience supporting creator marketing or influencer marketing programs. Experience identifying, evaluating and managing creator partnerships across paid, earned and hybrid campaigns. Strong understanding of the creator economy and major social platforms, including Instagram, TikTok, YouTube and emerging channels. Experience coordinating creator campaigns from planning through execution, including timelines, deliverables and relationship management. Experience supporting creator agreements, contract negotiations or campaign logistics. Strong understanding of FTC disclosure guidelines and creator marketing best practices. Experience measuring creator campaign performance, including engagement metrics, benchmarking and reporting. Familiarity with paid amplification and creator whitelisting strategies. Strong organizational, communication and project management skills with experience managing multiple priorities. Collaborative mindset with a passion for storytelling, innovation and helping brands build meaningful creator partnerships.

Preferred Qualifications

• Experience supporting integrated campaigns across paid, earned, owned and social channels.
• Experience working with leading consumer brands.
• Experience supporting B2B creator marketing programs.
• Experience with creator marketing platforms, social listening tools or campaign measurement solutions.
• Additional experience in social media strategy, paid media or content development.

Pay Range

Pay Range: $65,000 - $75,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level 04

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Benefits

• We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
• Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
• And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
• Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
• These and other benefits are available to non-temporary employees in the US.

Equity and Inclusion

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.

Company Culture

We are a rapidly-growing agency that provides opportunities to learn, develop skills and collaborate with colleagues at all levels across our global network. Ask us about Zeno’s Day of Play, Zeno Gives Back (our global day of service), Fearless University, office happy hours and more. We are always looking for diverse talent who can bring great energy to our teams and our business. Zeno is the place where careers are built and lives are lived. A Fiercely Independent Agency Zeno is an award-winning, global integrated communications agency, born from PR, operating across North America, Europe and Asia. Zeno is – and always will be – for everyone. We are committed to fostering a global, diverse workforce where all employees feel valued, included and empowered. What sets Zeno apart is the people who comprise the agency – the unique perspectives, the varied worldviews and the impactful empathy – who are dedicated to driving positive change. To support our diverse workforce, we created safe-space communities to connect with others who share similar backgrounds, experiences, identities, etc. These resources include: Black Voices, Zin Miedo (Latinx), PRide at Zeno (LGBTQ+), Asian-cy (Asian and Pacific Islander), Zeno Village (working parents), Freshmen Homeroom (Intern, AAE, AE) and Healthy Minds (mental wellbeing). To reinforce our commitments to DE&I and take action against systemic racism, Zeno launched ‘Act Together’ in 2020. The initiative is reflective of our shared responsibility to undertake the hard work that brings about real, positive outcomes within Zeno and the broader communications industry. The strengthened infrastructure and resources we put in place ensures that DE&I effectively informs everything we do. Act Together remains central to who we are and how we show up with the goal of lasting change. We will not waver in prioritizing this important work.