Vice President, Creator Marketing (Influencer)

ZN001 Zeno US; Chicago (IL); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Headspace subscription

Wellness allowance

Paid time off and holidays

Job summary

Zeno Group seeks a Vice President, Creator Marketing to lead integrated creator programs for consumer brands. The role blends strategic counsel, partnership development, and cross‑functional execution across paid, earned, and owned channels to drive growth and engagement.

As a senior leader, you will mentor a growing team, shepherd high‑impact client work, and contribute to agency growth and thought leadership while staying ahead of platform trends and opportunities.

Qualifications

• 10+ years of experience in creator marketing or related fields.
• Proven success leading creator strategies for consumer brands.
• Strong writing, storytelling, and presentations.
• Experience managing budgets and client relationships.
• Ability to mentor and develop teams.

Responsibilities

• Lead creator marketing strategies aligned with client objectives and business priorities.
• Oversee creator identification, vetting, negotiations, and campaign execution across platforms.
• Partner with paid media and analytics teams for amplification, measurement and reporting.
• Identify trends and opportunities to keep campaigns culturally relevant and engaging.
• Serve as senior advisor to clients, presenting strategic recommendations.
• Lead and mentor the creator marketing team and guide staffing.
• Contribute to new business efforts and thought leadership in the center of excellence.

Skills

Creator marketing leadership

Strategic partnership development

Cross-functional program management

Social platform expertise

Team mentoring

Job description

Vice President, Creator Marketing

Zeno Group seeks a senior leader to develop and drive integrated creator marketing programs for consumer brands. The role blends strategic counsel, partnership development, and cross‑functional execution across paid, earned, and owned channels.

Role Overview

As Vice President, you will spearhead creator strategies that align with client objectives, audience insights, and business priorities. You will manage high‑impact client work, mentor a growing team, and contribute to agency growth and thought leadership.

Responsibilities

• Lead creator marketing strategies that align with client objectives, audience insights and business priorities across a variety of consumer brands and campaigns.
• Oversee creator identification, vetting, negotiations, relationship management and campaign execution across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook and emerging channels.
• Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization and performance reporting.
• Identify emerging platform trends, creator behaviors and content opportunities that help clients remain culturally relevant and drive stronger audience engagement.
• Serve as a senior advisor to clients, leading day‑to‑day relationships, presenting strategic recommendations and identifying opportunities to expand creator marketing programs.
• Lead and mentor team members while fostering a collaborative environment. Guide staffing, utilization and professional development across the creator marketing team.
• Contribute to new business efforts, agency thought leadership and Zeno’s Global Creator Center of Excellence while evolving the agency’s creator marketing capabilities.

Qualifications

• 10+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or fast‑paced environment.
• Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
• Experience integrating paid creator strategies, including creator whitelisting, paid social amplification and performance measurement.
• Strong understanding of creator marketing analytics and ability to counsel clients on KPIs, measurement frameworks and business outcomes.
• Strong writing, storytelling and presentation skills, with experience developing strategic recommendations and client‑ready presentations.
• Demonstrated success managing client relationships, leading integrated teams and navigating complex stakeholder environments.
• Experience managing budgets, account operations and multiple client engagements simultaneously.
• Proven leadership experience, including mentoring and developing team members.
• Experience contributing to business development efforts and leading new business workstreams.
• Collaborative, adaptable mindset with a passion for creativity, innovation and continuous learning.

Preferred Qualifications

• Experience supporting e‑commerce or social commerce campaigns.
• Experience developing B2B creator marketing programs.
• Experience working across integrated communications, paid media and digital marketing teams.

Compensation

Pay Range: $130,000 – $150,000 USD/yr. Compensation is based on qualifications, experience, geography and business contribution. The salary range is one component of DJEH’s total compensation package, which may include annual bonuses, paid time off, and region‑specific benefits.

Benefits

Zeno offers medical, dental and vision insurance with prescription plans, short and long‑term disability, a 401(k) plan, pre‑tax flexible spending accounts, tuition assistance, life insurance and a certified financial coach. Employees receive a paid subscription to Headspace, access to mental health providers, and a monthly allowance for personal wellness activities. Vacation, paid holidays and self‑care time are supported. Benefits apply to non‑temporary employees in the U.S.

Equal Employment Opportunity Statement

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military or veteran status, or any other classification protected by applicable law. Self‑identification voluntarily informs our hiring data and is not required.