Creator Marketing Director

Toast Media Group; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Toast Media Group, a Brooklyn-based creator marketing agency, seeks a Creator Marketing Director to lead high-growth influencer programs with tangible business impact. The role blends creative strategy with advanced reporting, AI-enhanced workflows, and client-facing leadership across multiple brands.

You will drive sourcing, performance analysis, and optimization for TikTok, Instagram, YouTube campaigns, while advising on licensing and paid amplification opportunities.

Qualifications

• 6–8 years of influencer marketing or creator partnerships experience, preferably at an agency.
• Experience leading multiple client accounts and presenting to senior stakeholders.
• Advanced Excel and Google Sheets skills with scalable reporting systems.
• Deep understanding of TikTok, Instagram, YouTube, and creator content across organic and paid media.
• Experience managing UGC programs for paid social campaigns.
• Strong analytical mindset converting data into strategic recommendations.
• Demonstrated use of AI to improve workflows, reporting, or operations.

Responsibilities

• Lead influencer and creator marketing programs from strategy through execution across client accounts.
• Serve as the primary client contact for creator marketing initiatives and performance reviews.
• Oversee campaigns executed by junior team members with a focus on quality and client service.
• Build and manage creator sourcing strategies using premier platforms and tools.
• Own campaign reporting with sophisticated spreadsheets and dashboards.
• Analyze creator performance to uncover insights and drive month-over-month improvements.
• Develop recommendations aligning creator programs with business objectives.
• Collaborate with paid media teams to oversee UGC production for ads on TikTok, Meta, YouTube.
• Advise clients on licensing, usage rights, whitelisting, and paid amplification opportunities.
• Evaluate and improve our creator tech stack for sourcing, reporting, and analytics.
• Identify opportunities to leverage AI to streamline processes and workflows.
• Stay ahead of platform trends and emerging technologies to elevate work.

Skills

Influencer marketing

Campaign management

Advanced reporting

Analytics

AI workflows

Strategic recommendations

Platform knowledge (TikTok, Instagram,

Tools

Excel

Google Sheets

Pivot tables

Lookups

Job description

Creator Marketing Director

Brooklyn, NY | Toast Media Group

About Toast

Toast Media Group is a social media and creator marketing agency based in Brooklyn, NY. We partner with brands in the health & wellness space to cultivate strategic and engaged communities that drive impact to their bottom line.

We’re looking for a Creator Marketing Director with direct experience launching high-growth creator/influencer programs with business impact. This role is equal parts creativity and advanced reporting and analytics interest and experience.

What You’ll Do

• Lead influencer and creator marketing programs from strategy through execution for multiple client accounts.
• Serve as the primary client contact for creator marketing initiatives, presenting strategies, campaign performance, and recommendations.
• Oversee influencer campaigns executed by junior team members, ensuring quality, accuracy, and exceptional client service.
• Build and manage creator sourcing strategies using best-in-class platforms and tools.
• Own campaign reporting, developing sophisticated Excel/Google Sheets trackers and dashboards using formulas, pivot tables, and other advanced functions.
• Analyze creator performance and uncover actionable insights—not just what happened, but why it happened and how to improve results month over month.
• Develop recommendations that help clients grow their creator programs against business objectives.
• Partner closely with paid media teams to oversee UGC production, ensuring content is built with TikTok, Meta, and YouTube advertising best practices in mind.
• Advise clients on creator licensing, usage rights, whitelisting, and paid amplification opportunities.
• Continuously evaluate and improve our creator technology stack, including sourcing, reporting, campaign management, and analytics tools.
• Identify opportunities to leverage AI to streamline sourcing, reporting, campaign management, contracts, insights, and internal workflows.
• Stay ahead of platform trends, creator best practices, and emerging technologies to continually elevate our work.

What We’re Looking For

• 6–8 years of influencer marketing or creator partnerships experience, preferably at an agency.
• Proven experience leading multiple client accounts and presenting to senior stakeholders.
• Advanced Excel and Google Sheets skills, including formulas, pivot tables, lookups, and building scalable reporting systems.
• Deep understanding of TikTok, Instagram, YouTube, and the role creator content plays across organic and paid media.
• Experience managing UGC programs for paid social campaigns.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Demonstrated experience using AI to improve workflows, reporting, sourcing, campaign operations, or other aspects of creator marketing.
• Strong point of view on creator marketing platforms and technology, with experience evaluating and implementing new tools.
• Highly organized, proactive, curious, and always looking for ways to make programs—and processes—better.