Director, Digital Strategy & Web Innovation

ZENO Group; Chicago (IL); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Be Kind to Your Mind program

401(k) plan

Tuition assistance

Life insurance

Headspace subscription

Job summary

Zeno Group is seeking a Director of Digital & Web Strategy to lead digital strategy engagements across websites, content, search, social and AI-powered discovery. You will translate audience insights and performance data into strategies that strengthen brands online and guide cross-functional teams to deliver integrated solutions.

The role requires a strong background in digital strategy, SEO, social media and analytics, with a client-facing leadership style and a curiosity about emerging

Qualifications

• 6+ years in digital communications, social media or digital strategy within an agency, consulting or client-service environment.
• Strong ability to translate research and performance data into clear client recommendations.
• Deep understanding of website/content strategy, user journeys and optimization.
• Familiarity with generative AI, AI-powered search and GEO.
• Excellent client counseling, presentation and storytelling skills.

Responsibilities

• Lead integrated digital strategy engagements across websites, content, search, social and AI-powered discovery.
• Guide research, insights and strategic recommendations for clients with actionable plans.
• Develop SEO and GEO strategies to improve brand visibility across search experiences.
• Collaborate with cross-functional teams to deliver integrated client solutions.
• Mentor junior strategists and contribute to new business and capability development.

Skills

Digital strategy

SEO/SEM

Social media strategy

Data interpretation

Leadership

Client counseling

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Job description

Zeno Group is seeking a Director of Digital & Web Strategy to lead digital strategy engagements across websites, content, search, social and AI-powered discovery. You will translate audience insights and performance data into strategies that strengthen brands online and guide cross-functional teams to deliver integrated solutions.

The role requires a strong background in digital strategy, SEO, social media and analytics, with a client-facing leadership style and a curiosity about emerging