Director, Creator Management & Campaign Strategy

Publicis Groupe Holdings B.V; Los Angeles (CA); On-site; USD 95,000 - 115,000; Full time

Job summary

Publicis Groupe is seeking an experienced Associate Director to join the Creator Management team, overseeing day-to-day creator strategy and campaign execution for Fortune 500 clients. The role covers sourcing, negotiation, content management, and day-to-day oversight, with a focus on cosmetics and beauty creator partnerships.

You will lead a team of Campaign Managers and Creator Partners, mentoring, driving pre-sale planning, and ensuring successful ROI across campaigns while collaborating with

Qualifications

• 5-7 years of experience in digital/advertising/creator marketing.
• Strong leadership and people management skills.
• Expert negotiating skills and management of six-figure influencer campaign budgets.
• Direct experience with on-site influencer activations.
• Experience coordinating fast-paced projects.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies, refine success metrics and introduce new KPIs.
• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships.
• Support training across planning/audience reporting and tools.
• Liaise between creator management and account/research/ops groups to meet client needs.
• Strategically identify talent and creators to maximize ROI and hit KPIs.
• Manage vetting for talent to ensure brand safety and campaign criteria.
• Leverage data to position creators to clients and oversee casting/negotiation/content management.

Skills

Leadership

People management

Negotiation

Project coordination

Sourcing

Organizational skills

Education

Bachelor’s degree

Job description

Publicis Groupe is seeking an experienced Associate Director to join the Creator Management team, overseeing day-to-day creator strategy and campaign execution for Fortune 500 clients. The role covers sourcing, negotiation, content management, and day-to-day oversight, with a focus on cosmetics and beauty creator partnerships.

You will lead a team of Campaign Managers and Creator Partners, mentoring, driving pre-sale planning, and ensuring successful ROI across campaigns while collaborating with