Associate Director, Creator Strategy & Campaigns

Publicis Media; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Influential is seeking an experienced Associate Director, Creator Management to lead day-to-day strategy and campaign execution for Fortune 500 clients on the east coast. You will guide the campaign management team, build creator strategies, and oversee influencer casting, negotiation, and content oversight across multiple campaigns.

You will collaborate with client management and creative teams, maintain strong influencer relationships, and ensure alignment with brand objectives and measurement

Qualifications

• 7+ years of experience in a digital, advertising, or influencer marketing environment.
• Experience managing multiple 6 to 7 figure projects in a fast-paced environment.
• Expert negotiating skills and management of six figure influencer campaign budgets.
• Established and extensive network of managers/agents or influencer contacts.
• Direct experience with on-site influencer activations.
• Strong understanding of the relationship between brand, media and consumer.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine success metrics, and introduce new metrics.
• Support training of planning, audience reporting, and use of research tools; develop writing and presentation skills.
• Liaise between the campaign management team and other internal groups to meet client needs.
• Oversee influencer casting, negotiation, contracting and content management across campaigns.

Skills

Campaign management

Negotiation

Influencer budgets

Networking

People leadership

Cross-functional collaboration

Budget management

Education

Bachelor's degree or equivalent

Tools

Research tools

Job description

Influential is seeking an experienced Associate Director, Creator Management to lead day-to-day strategy and campaign execution for Fortune 500 clients on the east coast. You will guide the campaign management team, build creator strategies, and oversee influencer casting, negotiation, and content oversight across multiple campaigns.

You will collaborate with client management and creative teams, maintain strong influencer relationships, and ensure alignment with brand objectives and measurement