Director, Consumer Insights & Growth Strategy

Tyson Foods

Springdale (AR)

On-site

USD 150,000 - 210,000

Full time

2 days ago

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Benefits offered by this job

Relocation assistance

Job summary

Tyson Foods seeks a Director/Senior Director of Consumer Insights & Strategy to drive consumer learning and strategic recommendations across iconic brands (Hillshire Farm, Ball Park, Jimmy Dean). The role partners with Marketing, R&D, Sales, and Supply Chain to uncover insights that shape brand strategy and growth.

Ideal candidate has 10-12+ years in consumer insights with CPG experience, strong leadership, and a proven ability to present to senior executives.

Qualifications

Bachelor's degree in Marketing or related field required. Master's degree preferred.
10-12+ years of relevant experience, including 6+ years with a client-side branded CPG company.
Food or beverage industry experience required.

Responsibilities

Develop and lead the consumer learning agenda for Tyson Foods' brands.
Collaborate with cross-functional teams including Marketing, R&D, Sales, and Supply Chain.
Supervise and develop a team with 2+ direct reports.
Distill consumer and market trends into actionable insights for brand strategies.
Lead forecasting accuracy initiatives to support demand planning and marketing decisions.
Present strategic recommendations to senior leadership and influence executives.