Director and Senior Director, Consumer Insights & Strategy

Tyson Foods; Springdale (AR); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Tyson Foods seeks a Director/Senior Director of Consumer Insights & Strategy to drive consumer learning and strategic recommendations across iconic brands (Hillshire Farm, Ball Park, Jimmy Dean). The role partners with Marketing, R&D, Sales, and Supply Chain to uncover insights that shape brand strategy and growth.

Ideal candidate has 10-12+ years in consumer insights with CPG experience, strong leadership, and a proven ability to present to senior executives.

Qualifications

• Bachelor's degree in Marketing or related field required. Master's degree preferred.
• 10-12+ years of relevant experience, including 6+ years with a client-side branded CPG company.
• Food or beverage industry experience required.

Responsibilities

• Develop and lead the consumer learning agenda for Tyson Foods' brands.
• Collaborate with cross-functional teams including Marketing, R&D, Sales, and Supply Chain.
• Supervise and develop a team with 2+ direct reports.
• Distill consumer and market trends into actionable insights for brand strategies.
• Lead forecasting accuracy initiatives to support demand planning and marketing decisions.
• Present strategic recommendations to senior leadership and influence executives.

Skills

Marketing strategy

Market research

Executive communication

Leadership

Project management

Team supervision

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Job description

Job Details: Applying to this requisition will put you into consideration for either Director or Senior Director. Level will be determined through the interview process.

Summary

The Director and Senior Director, Consumer Insights & Strategy serves as a key strategic partner to cross-functional teams and oversees the development and application of consumer and business insights. This leader must be a forward-thinking professional who challenges the status quo and leverages research to uncover new opportunities and inform strategic business decisions. This individual provides research leadership for Tyson Foods' Prepared Foods business through extensive expertise in the understanding and application of front-end consumer research methodologies, including both quantitative and qualitative approaches. This role leverages a broad range of insights capabilities to understand consumer needs, evaluate market dynamics, identify innovation opportunities, and strengthen brand health. The ideal candidate is equally comfortable leading quantitative research initiatives and shaping consumer-driven business strategy. This individual will influence and develop team capabilities in both areas while serving as a trusted advisor to senior leadership. Success in this role requires the ability to present strategic recommendations to company officers and effectively advocate for consumer-based brand strategies. This leader consistently demonstrates holistic thinking, strategic agility, and strong leadership across all levels of the organization.

Responsibilities

• The Director/Senior Director, Consumer Insights & Strategy is responsible for developing and leading the consumer learning agenda and ensuring consumer understanding is at the foundation of all business and brand strategies.
• This position reports to the VP, Consumer Insights.
• This individual will lead a team responsible for the development and execution of the consumer learning agenda for iconic brands such as Hillshire Farm, Ball Park, and Jimmy Dean.
• Establish a consumer-centric organization by distilling key consumer and market trends into actionable insights that drive effective, consumer-focused marketing plans.
• Assist in the development of marketing plans and long- and short-term strategies that support business objectives.
• Proactively identify and implement innovative research methodologies that enable faster, consumer-informed decision making.
• Supervise the execution, analysis, and application of primary and secondary research.
• Lead the Forecasting Accuracy Initiative to guide fact- and consumer-based forecasting and support accurate demand planning.
• Direct consumer testing protocols to generate meaningful learning throughout the innovation process.
• Collaborate across cross-functional teams, including Marketing, Research & Development, Sales, Supply Chain, agency partners, on-site suppliers, and Creative Services.
• Build a culture of consumer focus through thought leadership, organizational training, proactive trend sharing, and talent recruitment activities.
• Manage, coach, and develop professional direct reports.

Travel

Travel 25% - Up to 12 trips per year.

Relocation Assistance

Eligible: Yes.

Work Shift

1ST SHIFT (United States of America).

Other: Strong Skills

• Strong knowledge of marketing strategy and market research fundamentals, including: Primary and secondary consumer research; Syndicated research; Positioning and communication development; Strategic business analysis.
• Demonstrated success leveraging consumer knowledge and insights to drive business results.
• Experience presenting to and influencing senior executives.
• Excellent planning, organizational, and project management skills.
• Highly motivated leader with the ability to develop effective solutions in ambiguous or unstructured situations.
• Supervisory Experience: Experience leading a team with 2+ direct reports, 2 years minimum.

Education & Experience

Bachelor's degree in Marketing or a related field required. Master's degree preferred.

10-12+ years of relevant experience, including a minimum of 6 years with a client-side branded consumer packaged goods (CPG) company. Food or beverage industry experience required.

Requirements

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective usage of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.

Company Culture

We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! To learn more about our culture, please read Our Purpose.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson Foods, Inc. is an Equal Opportunity Employer.

If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.