Consumer Insights Lead: Brand Growth & Innovation

Tyson Foods; Town of Springdale (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Relocation assistance

Paid time off

401(k) plan

Health benefits

Job summary

Tyson Foods in Wisconsin seeks a Manager Consumer Insights to own development and delivery of learning plans for assigned brands, businesses, and strategic workstreams within the Tyson Foods portfolio.

You will partner with cross-functional teams to clarify business questions, choose the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

Qualifications

• Bachelor's degree in marketing/psych/marketing research or related field is required.
• Masters degree preferred.
• 5+ years of relevant experience in branded consumer-packaged-goods.
• Proficiency with Microsoft 365 and ability to learn AI-enabled tools.
• Strong planning and project management skills.
• Ability to build objective POV with internal clients and suppliers.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Skills

Consumer insights

Stakeholder management

Project planning

Test-and-learn approach

Marketing research fundamentals

Qualitative research

Quantitative research

Trend analysis

Brand strategy

Category assessments

Purchase drivers

Rapport building

AI-enabled tools

Microsoft 365

Education

Bachelor's Degree in Marketing, Psychology, Marketing Research or related field

Masters Degree

Job description

Tyson Foods in Wisconsin seeks a Manager Consumer Insights to own development and delivery of learning plans for assigned brands, businesses, and strategic workstreams within the Tyson Foods portfolio.

You will partner with cross-functional teams to clarify business questions, choose the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.