Manager Consumer Insights

Tyson Foods; Town of Springdale (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Relocation assistance

Paid time off

401(k) plan

Health benefits

Job summary

Tyson Foods in Wisconsin seeks a Manager Consumer Insights to own development and delivery of learning plans for assigned brands, businesses, and strategic workstreams within the Tyson Foods portfolio.

You will partner with cross-functional teams to clarify business questions, choose the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

Qualifications

• Bachelor's degree in marketing/psych/marketing research or related field is required.
• Masters degree preferred.
• 5+ years of relevant experience in branded consumer-packaged-goods.
• Proficiency with Microsoft 365 and ability to learn AI-enabled tools.
• Strong planning and project management skills.
• Ability to build objective POV with internal clients and suppliers.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Skills

Consumer insights

Stakeholder management

Project planning

Test-and-learn approach

Marketing research fundamentals

Qualitative research

Quantitative research

Trend analysis

Brand strategy

Category assessments

Purchase drivers

Rapport building

AI-enabled tools

Microsoft 365

Education

Bachelor's Degree in Marketing, Psychology, Marketing Research or related field

Masters Degree

Job description

Job Details:

SUMMARY : The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio. This role will partner with cross-functional teams to clarify business questions, recommend the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

RESPONSIBILITIES :

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.

• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.

• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.

• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.

• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.

• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.

• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

REQUIREMENTS :

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.

• EXPERIENCE: 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.

• COMPUTER SKILLS: Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools

• SPECIAL SKILLS:

  • Demonstrated success in leveraging consumer insights to drive business results.
  • Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.
  • Excellent planning and project management skills.
  • Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
  • Willingness to use a Test-and-learn approach to explore emerging research methods.
  • Strong knowledge of marketing and market research fundamentals.
  • Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches

• SUPERVISORY : None

• TRAVEL : Periodic

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.