Senior Marketing Leader - Brand & Digital Growth

Tyson Foods; Springdale (AR); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods seeks a Senior Manager, Marketing to lead Brand or Digital Marketing, crafting strategies that grow the brand and strengthen the digital footprint while achieving business goals.

The role requires steering campaigns, mentoring a small team, and partnering with Sales, Product Development, and Finance to align marketing with company objectives. Budget oversight includes agencies and media partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Seven+ years of marketing, sales, insights, and/or agency experience in food/CPG industries.
• Excellent verbal and written communication; strong presentation and senior stakeholder delivery.

Responsibilities

• Oversee multiple campaigns and brands, ensuring consistency with business objectives and brand positioning.
• Lead digital marketing strategy including data activation, SEO/SEM, social media, email, and content.
• Coach managers and associates, conduct performance reviews, and mentor team growth.
• Collaborate with Sales, Product Development, and Finance; manage agency partnerships and budgets.

Skills

Brand Marketing

Digital Marketing

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Tools

Nielsen

Mintel

Retail Link

Job description

Tyson Foods seeks a Senior Manager, Marketing to lead Brand or Digital Marketing, crafting strategies that grow the brand and strengthen the digital footprint while achieving business goals.

The role requires steering campaigns, mentoring a small team, and partnering with Sales, Product Development, and Finance to align marketing with company objectives. Budget oversight includes agencies and media partners.