Visionary Creative Director, Multi-Brand CPG

Tyson Foods; Springdale (AR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health, dental, vision benefits

Job summary

Tyson Foods is seeking a Creative Director to own creative excellence across Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. You will define the brand’s look, sound, and feel across consumer touchpoints and lead a hands-on creative team to deliver on-brand, high-impact campaigns.

Responsibilities include setting creative standards, partnering with Brand Strategy and cross-functional groups, and managing budgets and vendors to ensure quality and efficiency.

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 10+ years in marketing or agency roles within Food/CPG industries.
• Proven leadership of a marketing team and cross-functional collaboration.

Responsibilities

• Define and champion a unified creative vision across the portfolio.
• Ensure brand standards, voice, and values across all outputs.
• Translate strategic briefs into compelling concepts and campaigns.
• Serve as final creative gatekeeper for major campaigns and launches.
• Lead cross-functional partnerships with strategy, digital, and regulatory teams.
• Manage external agencies and vendors; oversee budgets and deliverables.
• Stay ahead of trends and drive innovative, on-brand content.

Skills

Leadership

Creative vision

Stakeholder management

Presentation skills

Project management

Education

Bachelor’s Degree in Marketing or related field

MBA (preferred)

Tools

Agency management tools

Job description

Tyson Foods is seeking a Creative Director to own creative excellence across Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. You will define the brand’s look, sound, and feel across consumer touchpoints and lead a hands-on creative team to deliver on-brand, high-impact campaigns.

Responsibilities include setting creative standards, partnering with Brand Strategy and cross-functional groups, and managing budgets and vendors to ensure quality and efficiency.