Manager Consumer Insights

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Relocation assistance

Paid time off

401(k) plans

Health, life, dental, vision and Rx (H

Job summary

Tyson Foods is seeking a Manager of Consumer Insights to own learning plans for brands and growth initiatives. You will partner with cross-functional teams to shape research, deliver objective recommendations, and inform brand and innovation decisions.

Responsibilities include translating priorities into learning plans, leading diverse research programs, managing budgets, and advancing enterprise insights standards with innovative methods.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Marketing Research or related field required; Masters preferred.
• 5+ years of relevant experience preferably on manufacturer-side and with a branded CPG company or similar mix.
• Proficiency with Microsoft 365 and ability to learn/apply research, analytics, visualization and knowledge-management tools.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions and timing.
• Lead complex qualitative, quantitative, and integrated research programs end-to-end.
• Collaborate with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, and agencies.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment.
• Advance Consumer Insights standards and procedures with best practices and new methods.

Skills

Consumer insights

Stakeholder management

Project management

Research methodologies

Test-and-learn approach

Marketing research fundamentals

Communication and presentation

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Masters degree preferred

Tools

Microsoft 365

AI-enabled tools

Job description

Job Details

The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio. This role will partner with cross-functional teams to clarify business questions, recommend the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Requirements

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
• EXPERIENCE: 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.
• COMPUTER SKILLS: Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools

Special Skills

• Demonstrated success in leveraging consumer insights to drive business results.
• Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.
• Excellent planning and project management skills.
• Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
• Willingness to use a Test-and-learn approach to explore emerging research methods.
• Strong knowledge of marketing and market research fundamentals.
• Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches
• SUPERVISORY: None
• TRAVEL: Periodic

Relocation Assistance Eligible: Yes

Work Shift: 1ST SHIFT (United States of America)

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Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.