Director, B2B Growth & Demand Generation

Prog Leasing, LLC; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model (Onsite/Offsite)

Comprehensive benefits: medical,Dental

401k Retirement Plan

Paid Time Off

Career Development

Employee Purchase Program

Job summary

Progressive Leasing is seeking a Director of B2B Marketing to drive demand generation, lead nurturing, and pipeline growth across employer and partner programs. You will partner with Sales, Enablement, and Account Management to build practical campaigns and measure revenue impact.

Based in our Atlantic Station office in Atlanta with a hybrid schedule, you will own end-to-end campaigns, optimize MQLs, and refine GTM messaging aligned to ICP and buyer personas.

Qualifications

• 8-10+ years of B2B client marketing experience.
• Proven experience leading demand generation and pipeline growth.
• Strong understanding of integrated marketing strategy.
• Data-driven mindset with strong analytical skills.
• Proficient in Salesforce and Marketo.
• Strong written and verbal communication skills.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Manage and improve MQL performance.
• Refine GTM messaging and value proposition aligned to ICP and buyer personas.
• Develop and oversee B2B marketing campaigns with clear metrics and reporting cadence.
• Lead end-to-end campaign development from strategy to execution to measurement.
• Ensure integrated execution across channels (digital, content, paid, partner).
• Oversee campaign reporting and performance optimization.
• Oversee website strategy and optimization aligned with campaign messaging and SEO.

Skills

B2B marketing

Demand generation

GTM strategy

Analytics

Salesforce

Marketo

Communication

Leadership

Education

Bachelor's degree in business or related field

Tools

Salesforce

Marketo

Job description

Progressive Leasing is seeking a Director of B2B Marketing to drive demand generation, lead nurturing, and pipeline growth across employer and partner programs. You will partner with Sales, Enablement, and Account Management to build practical campaigns and measure revenue impact.

Based in our Atlantic Station office in Atlanta with a hybrid schedule, you will own end-to-end campaigns, optimize MQLs, and refine GTM messaging aligned to ICP and buyer personas.